Your website is your business’s online home. Though it may have a nice condo (Facebook), a sweet summer home (Pinterest) and a dumb little timeshare you got tricked into signing onto (Angie’s List), your business’s forever home is your website. It’s the place you want to bring people to show off all your cool stuff, the place that’s going to say the most about you and, most importantly, the place where you have the most control of what it looks and feels like.
Sports teams’ websites have to do a little bit of everything: they promote events, sell merchandise, build awareness and lots of other little things you may not realize. Thankfully, almost every big sports name in Indiana does a great job with their web design – and since they have to do so much, there’s a lot that we can learn from their choices.
As you may have noticed, things are looking a little different on Roundpeg’s digital digs. Weeks of planning, discussion and lots of hard work resulted in a refreshed look for our cozy corner of the Internet. Without a single page going untouched in the redesign, we took the time to make sure every word and image on the site reflects who we are and what we do.
When you’ve only got a few paragraphs to get your point across to your audience, don’t sandbag your copy with generic words or phrases. I wanted to take the time and put an APB out on the most common and habitual offenders of cliches, dud-words and all around generic-isms, organized into categories of ascending mediocrity.