As you may have noticed, things are looking a little different on Roundpeg’s digital digs. Weeks of planning, discussion and lots of hard work resulted in a refreshed look for our cozy corner of the Internet. Without a single page going untouched in the redesign, we took the time to make sure every word and image on the site reflects who we are and what we do.
Taylor's Latest Posts
“You Sound Generic, Stop It.”
When you’ve only got a few paragraphs to get your point across to your audience, don’t sandbag your copy with generic words or phrases. I wanted to take the time and put an APB out on the most common and habitual offenders of cliches, dud-words and all around generic-isms, organized into categories of ascending mediocrity.
The Down-low on Downloads
Anybody can put all the fancy words and pictures on their site for any Joey Bag o’ Donuts who wants it to gaze at all day, but if you’ve got some real primo A-1 type content, you may be doing yourself a disservice by not utilizing downloads on your website.
Product Writing Basics, Part 2: Judgement Day
Welcome to Part 2 of how to write great content for product pages. In this installment, I’m going to get more into specific strategies to employ on your pages. Without further ado, here are the 4 S’s of Sweet Product Pages
If You Build It, They Will Come
For years marketers and business owners alike have been told about online presence, “If you build it, they will come.” Unfortunately, that’s become a big fat lie. The internet is no longer a field of dreams, and we aren’t Kevin Costner. This past month I had the privilege of attending a talk by Chad Pollitt as part of Indy Smartups, with the focus of what business owners and online marketers can do in the wake of the internet’s broken promises. Here are some of our takeaways from the event.
Which Cloud Storage Should I Use?
In days past, carrying around physical media was the only way of taking your files with you. Floppy discs became CD-ROMs, which then became USB drives – with the first two obsolete and the latter quickly going that way. Taking their place is cloud storage – the ability to take almost any type of file and store it on the internet, available to retrieve by any number of parties with permission. Both for personal use and for business, cloud storage is incredibly useful and time-saving. There are several cloud services out there you can use, but which one is the best for you?
4 Myths about Search Engine Rankings
Search Engine Optimization (or SEO) has become an increasingly large part of online marketing over the past several years. Since the late 90’s, businesses of all sizes have worked to get their pages to the top of Google and Yahoo searches, with varying degrees of success.
Surefire Ways to Make a Customer Close Your Tab
Your hook worked: someone clicked the link on your Facebook post or your email newsletter. You sweet talked them and now you’ve brought your date home. It’s a nice home, too – beautifully designed, lots of features, and you’ve decorated with some nice links to all your social media pages.
Allergic to Growth: EpiPen’s Marketing Success
A September article in Bloomberg detailed pharmaceutical company Mylan’s turnaround of EpiPen, the auto-injector used to treat allergic reactions. Once a throwaway brand that Mylan was close to divesting, EpiPen became far and away the leader in its product category through a multi-pronged marketing effort. Since acquiring it in 2007, Mylan has seen an incredible 400% increase in revenue from EpiPen, now earning over $1 billion annually. Though the success story of a major pharmaceutical company may seem incomparable to small business owners and marketers, there are clear lessons in the EpiPen story that are applicable to nearly any group involved in marketing. Let’s take a look at what we can take away to make sure your business isn’t allergic to growth.
Raiders of the Lost Websites
Do you remember the days of Netscape Navigator and AOL Keywords? It was a scary time, when 56k modems roamed free and Flash extensions were but a twinkle in Adobe’s eye. “Dotcom” was a way to describe a new startup business, and websites were something that only the rich and tech-savviest played around with. Web design was in its infancy, and so most pages looked closer to something a second grader would bring home to hang on the fridge than what we see today.
What To Do After Your Foot’s In The Door
“I just need to get my foot in the door,” said the ill-informed job seeker. Too often obtaining a...
Meet Taylor Daine
If you were hoping to read about 80’s pop singer Taylor Dayne, you’ve come to the wrong place. As a consolation, let me tell you about 2000’s writer and newest Roundpeg team member Taylor Daine.