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Marketing and Technology Updates for Small Business Owners

Marketing Hype Fails

Marketing Hype Fails

Over the past few weeks, both Sam and Melanie wrote great blogs on how to use hype. When done properly, the right amount of build-up and hype for your business, event, rebrand, etc. can boost your digital reach, making a memorable impression on your audience. When...

Change the Game

Change the Game

There's an old saying about the definition of insanity. No matter what Merriam-Webster says, the saying goes that insanity is doing the same thing over and over and expecting different results. As clever (and totally true) as this saying is, all too often this seems...

What if Your Marketing Works?

What if Your Marketing Works?

As a marketing professional, my attention is usually focused on generating leads. While leads are important, at the end of the day your business runs on sales, not leads. Unfortunately, too often business owners focus their efforts on the top of the sales funnel,...

LinkedIn  – My First Love

LinkedIn – My First Love

All week we have been focused on the social media platform for companies focused on B2B transactions: LinkedIn. Before we close out the week, here are a few closing thoughts on why I Love Linkedin. My First Love It was my first serious social media platform. Long...

LinkedIn Sucks

LinkedIn Sucks

The Roundpeg Team has dubbed the 2nd full week of every month a "theme" week. That's why last month you saw so much about Holiday Marketing. This month, we opted for a week dedicated to LinkedIn and why we all #LoveLinkedIn. Moreover, we decided to write specifically...

Memes for Hire

Memes for Hire

Like resumés, so many of us avoid polishing our LinkedIn pages until we're on the hunt for a job. There's an abundance of official LinkedIn dos and don'ts, along with the unwritten rules.  While gifs and memes have never been beholden to earning an income (lucky...

LinkedIn Article Basics

LinkedIn Article Basics

If you've devoted any time at all to maintaining your LinkedIn profile, you've no doubt posted an update, shared a link and uploaded photos. But, have you taken the time to venture a little further south than the publishing box? Just south of the border, there is a...

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