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Marketing and Technology Updates for Small Business Owners
WordPress 5.0 & You
There’s some change coming ‘round the bend. If your WordPress site has updated itself within the past few days, you may be looking at an entirely new CMS. If you log in and can't seem to figure out how to update your website there is a good chance you operating...
Five Steps to Email Marketing Success
Maybe you hear lots of people saying that email marketing is effective, but you aren't seeing the results. Often, when we talk to companies about their email newsletter program we find they are missing opportunities by not paying attention to the little things. So...
What’s the Spirit of Your Marketing?
I'm a big baby when it comes to Christmas. I'm lucky enough to like my immediate family and haven't spent Christmas without them as long as I've been alive. We've accrued traditions over the years, but none are as enduring as my mom chastising me for plucking a...
Web Life in Color
Anyone who knows me knows about my obsession with color. For those of you who don’t, let’s make one thing crystal clear: when I say I love color, I mean that I REALLY love pushing the limits on color. Whether it comes to my hair, my decor, or even my organization methods, color plays a major role in my everyday life.
Where To Spend Your Time in 2019
It's hard to believe that 2018 has come and is nearly gone already. I don't know about you, but this time of year I always do a lot of reflecting back on the year that was. I see it as a healthy way to evaluate the success of the past year both professionally and...
Instagram is on the Rise for Businesses
The early results of our Small Business Digital Marketing survey are starting to come in and one of the most interesting preliminary results is the fact that we’re entering a big time for businesses and Instagram. Instagram has been on the rise for personal use for...
Just a Few Words – For Alexa and Google Home
The Rise of Voice Technology Voice technology and smart speakers are gaining popularity. An article by PSFK earlier this year said 65% of people age 25 to 49 interact with an AI assistant (which is another term for a smart speaker) at least once a day. It is likely...
Smartphone Gadgets for Better Social Media
If you’re a social media manager, you know two things: your job is often reliant on your smartphone and your job is reliant on high quality photos and video. Despite some awesome apps out there trying their best, smartphone cameras can still struggle delivering on...
Social Media Step One
It is almost 2019. Surely every business owner knows how to use social media by now, right? While those of us who work in the business take this for granted, it really isn't true. Many small business owners still struggle with the basics. If that sounds like you, then...
404 in Style
Disclaimer: This blog is on the technical side. Still read it, of course, but bear in mind that it may require some more advanced WordPress knowhow. What is a 404? A 404 page will show itself when a user tries to go to a location on your site where nothing exists....