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Marketing and Technology Updates for Small Business Owners
Reverse Web Design Glossary for People Who’ve Never Done a Web Design
Communication is the most important part of any relationship. Whether it’s friendship, marriage, or meetings with web design clients. You need to speak the same language. Humans are great adapting their language instantly in conversation, we do it naturally. But you...
Marketing Hype Fails
Over the past few weeks, both Sam and Melanie wrote great blogs on how to use hype. When done properly, the right amount of build-up and hype for your business, event, rebrand, etc. can boost your digital reach, making a memorable impression on your audience. When...
Change the Game
There's an old saying about the definition of insanity. No matter what Merriam-Webster says, the saying goes that insanity is doing the same thing over and over and expecting different results. As clever (and totally true) as this saying is, all too often this seems...
The Worst Logos from 90s Television Shows
All of the good ideas are already taken. At least, that’s what the current spate of revamped television shows would have us believe. We parted ways with beloved characters we saw once a week, believing we’d never see them again, and then they show up almost 20 years...
What if Your Marketing Works?
As a marketing professional, my attention is usually focused on generating leads. While leads are important, at the end of the day your business runs on sales, not leads. Unfortunately, too often business owners focus their efforts on the top of the sales funnel,...
LinkedIn – My First Love
All week we have been focused on the social media platform for companies focused on B2B transactions: LinkedIn. Before we close out the week, here are a few closing thoughts on why I Love Linkedin. My First Love It was my first serious social media platform. Long...
LinkedIn Sucks
The Roundpeg Team has dubbed the 2nd full week of every month a "theme" week. That's why last month you saw so much about Holiday Marketing. This month, we opted for a week dedicated to LinkedIn and why we all #LoveLinkedIn. Moreover, we decided to write specifically...
Memes for Hire
Like resumés, so many of us avoid polishing our LinkedIn pages until we're on the hunt for a job. There's an abundance of official LinkedIn dos and don'ts, along with the unwritten rules. While gifs and memes have never been beholden to earning an income (lucky...
LinkedIn Article Basics
If you've devoted any time at all to maintaining your LinkedIn profile, you've no doubt posted an update, shared a link and uploaded photos. But, have you taken the time to venture a little further south than the publishing box? Just south of the border, there is a...
Integrate LinkedIn With Your Website Today
LinkedIn’s impact on business networking and development is huge. 500 million users, 3 million that share something every week. 100,000 LinkedIn articles published weekly. But we know your website is important too. In fact, if you’re committed to inbound...