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Marketing and Technology Updates for Small Business Owners

Marketing Lessons from Holiday Songs

Marketing Lessons from Holiday Songs

I. Love. The Holidays. I live and breathe for November and December. Everyone is so holly and jolly, twinkly lights are everywhere, and there are a million holiday-themed activities to do around the city... But more than anything, I think the best part of the holidays...

Content Marketing for Home Services

Content Marketing for Home Services

When you need a meal you don't have to cook for yourself, medical, legal or tax advice, or an auto repair you head out the door to the business location. That is fairly common for most retail firms and business services, but home services must bring their expertise to...

Be Someone for Someone

Be Someone for Someone

As a young adult, freshly graduated from college and excited about the world, I have made Indianapolis my new home. As a Chicago native, I had all of my resources in order, from mechanic to doctor to everything in between. If I needed it, I could guarantee that my...

Contents of a Small Business Plan?

Contents of a Small Business Plan?

These days, there is a lot of debate about business plans. Which one is best? The simple one-page action plan, or the detailed volume documenting every aspect of your business operation? I think there are uses for both versions. When I started Roundpeg, I created a...

Time to Play with Pinterest

Time to Play with Pinterest

Social media is not one size fits all. What works on Facebook, doesn't work on Twitter. Instagram and Pinterest may both be visual sites but they are not interchangeable. If you want to get the biggest bang for the time and resources you invest in social media you...

Meet Simon

Meet Simon

Who is this guy, and why do I care? A child was born a gelatinous lard ball with hair the color of gleaming amber and skin the tone of aged caulk to two mild-mannered Hoosiers in Indianapolis. This is his story: Hey! My name is Simon Efroymson, the new kid here at the...

Instagram is Killing Nature

Instagram is Killing Nature

I love nature. I'm just a big ol' earth-loving, flower-child hippie at heart. Ask anyone, and they'll tell you that if you can't get a hold of me, it's probably because I've taken off somewhere secluded for an impromptu camping trip. Hiking, spelunking, rock climbing,...

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