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Marketing and Technology Updates for Small Business Owners
Why you need an SSL in 2018
If you own or manage a website in 2018, then you must have an SSL certificate. It’s as simple as that.
Why Email Marketing is Still Important
When it comes to the buffet that is content marketing, there is a lot you can load your plate up with. There's blogging, social media, online advertising, and more. Maybe your plan is to pile your plate high with blogging? Maybe your appetite is more tuned towards a...
7 Steps to Coaching a Great Conversation
If you’re like me, the first thing that comes to mind when I hear the word “coach” is sports. But did you know that the title of “coach” goes beyond the arena?
Conference Social Media 101
So you want to throw a conference huh? Awesome! Conferences are great opportunities to learn and network, plus sometimes there’s free stuff! As far as marketing that conference and reaching your audience of attendees and potential attendees, conference social media...
Beginner’s Guide to Customer Personas
Everyone has an ideal customer; that individual or group of individuals who are most likely to buy a product or service. Defining an ideal customer doesn’t mean you don’t sell to other people, but the definition allows you to focus your product designs and marketing...
Learn to Love the Numbers
I’m going to preface this blog with the following: normally, I am not a numbers guy. As a writer, it should go without saying that I am more comfortable with words than numbers. That was until I got to really know Google Analytics The meat of your marketing is in the...
Digital Toolbox Conference Recap
Last week business owners and marketing professionals gathered for the first, annual Digital Toolbox Conference. The half-day event featured six presentations by marketing professionals as well as two networking sessions contributing to a lively, interactive...
The Dystopian Future of Logo Design
If you've ever tried on something that was one-size-fits-all, chances are, it didn't fit you. At least not the way you'd hope. But is seems as if logo design is heading in that direction. Logos have a lot of responsibilities these days. They're like celebrity that...
If You Love Me Tell People
Here's an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people only trust what a company says about themselves or their product so much. They want to know what other people think. The urge to ask...
Kids These Days
We had a unique experience growing up in the 1990’s. Modern computers were making their way into the public school system, phones were becoming handheld, and people were becoming glued to devices. We experienced the rise of social media and instant messaging. Megabits...