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Marketing and Technology Updates for Small Business Owners

Why Email Marketing is Still Important

Why Email Marketing is Still Important

When it comes to the buffet that is content marketing, there is a lot you can load your plate up with. There's blogging, social media, online advertising, and more. Maybe your plan is to pile your plate high with blogging? Maybe your appetite is more tuned towards a...

Conference Social Media 101

Conference Social Media 101

So you want to throw a conference huh? Awesome! Conferences are great opportunities to learn and network, plus sometimes there’s free stuff! As far as marketing that conference and reaching your audience of attendees and potential attendees, conference social media...

Beginner’s Guide to Customer Personas

Beginner’s Guide to Customer Personas

Everyone has an ideal customer; that individual or group of individuals who are most likely to buy a product or service. Defining an ideal customer doesn’t mean you don’t sell to other people, but the definition allows you to focus your product designs and marketing...

Learn to Love the Numbers

Learn to Love the Numbers

I’m going to preface this blog with the following: normally, I am not a numbers guy. As a writer, it should go without saying that I am more comfortable with words than numbers. That was until I got to really know Google Analytics The meat of your marketing is in the...

Digital Toolbox Conference Recap

Digital Toolbox Conference Recap

Last week business owners and marketing professionals gathered for the first, annual Digital Toolbox Conference. The half-day event featured six presentations by marketing professionals as well as two networking sessions contributing to a lively, interactive...

If You Love Me Tell People

If You Love Me Tell People

Here's an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people only trust what a company says about themselves or their product so much. They want to know what other people think. The urge to ask...

Kids These Days

Kids These Days

We had a unique experience growing up in the 1990’s. Modern computers were making their way into the public school system, phones were becoming handheld, and people were becoming glued to devices. We experienced the rise of social media and instant messaging. Megabits...

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