What is design thinking and why is it so popular? Well, it's a process used to redefine problems...
Strategy | Entrepreneurship
Canning Cookies, Creating Cohorts: Google’s Advertising Shift, Explained
The devs over at Alphabet are not just trying to bolster their profit; they’re trying to make something that could be problematic better and more secure.
4 Tips for an Effective Virtual Onboarding Agenda
Virtual onboarding is here to stay As it becomes safe to return to the workplace in a...
Investing in Business Recovery
Last week, Lorraine wrote about the importance in investing in business recovery. That raises the...
Time to Get Back on the Horse
We are on the brink of an economic recovery. The only questions is whether you will be on the front or back end. The choice is yours
The Price is Right
There are so many pricing strategies. Which one is the right choice for your business?
Marketing is a Science
I have always believed in both marketing art and marketing science. Marketing art is found in the...
Six-Figure Salon Conference – September 14 – 18
Lorraine Ball will speak at the Six-Figure Salon Conference on September 14-18. This is a virual event for women business owners looking to grow
Managing Rushed Projects
In a perfect world, people have the foresight to plan ahead to meet a deadline. We don’t live in a...
Smart Women Share
I participated in a one day promotion, with smart women business owners from around the world. I learned so much from each of them.