Managing Rushed Projects

by | May 21, 2020 | Blog, Strategy

In a perfect world, people have the foresight to plan ahead to meet a deadline. We don’t live in a perfect world, and it is often the case that you will not have your preferred amount of time to work on a project. Some things simply can’t be rushed, but we still make it work by the skin of our teeth.

The sad fact is that if you’re working a rushed project, it’s likely because someone else didn’t have their ducks in a row before starting work. This could be that they didn’t foresee the need for the project, knew about the project but started on it late, or had the project thrust upon them because of someone else’s failings. Regardless, you’re the superhero who will be saving the day, and it all begins with having a plan.

(Please note that the advice provided stems from Simon’s opinions and is a few steps away from Roundpeg’s strategy. Glass is only to be broken in case of emergency.)

What do you want to do?

Whenever I get stuck with a client on a particular point, I like to take a step back and ask them: “What is it you’re trying to accomplish with this?” That very same question can drive a project to completion because it instigates thought. If you get anything other than a firm answer, perhaps the project isn’t even ready to begin just yet. An outstanding project begins with a goal to accomplish. Because of the already tight timeframe for completion, knowing where the goalposts are allow you to do final work the first time and avoid any “actually..”s or “well, maybe…”s. 

What do you want people to take away?

Now that we have an idea of where we want to go with a project, we should think about what you want people to take away – even if they don’t engage with the final result by filling out that form or picking up the phone. You have a huge opportunity to leave an impression. Carefully planning how you’re going to present your project and ensuring that the entire project has the same feel creates a certain uniqueness on an aesthetic level and distinguishes you from the competition on the product level.

What do you need to achieve your goals?

Focusing on the little things can hold up a project. While attention to detail is not to be knocked, you need to figure out what will best serve your goals. A shorter, flushed out project will both be cleaner and quicker than a longer project with many moving parts. Keep in mind that we’re working on borrowed time here, so while you’re focusing on that one optional item, your lunch is being eaten.

What’s in it for me?

A little self-care goes a long way. Be sure to respect your own time and stress levels. Don’t toil for someone else’s benefit, and be clear about your priorities up-front. If others working on the project won’t give you what you need, don’t enable them by finding a work-around. Letting someone else’s shortcomings leave you anxious is no fun, and holding the team accountable may cut down on rushed projects in the future..

If it’s not your project, don’t let the man get you down, man. Part of a working relationship is respect, and is a two-way street. You’re doing great work, but you shouldn’t be in it alone. 

And if you’re feeling alone, you’re always welcome to pick up the phone and reach out to the Roundpeg pros.

Need to thaw a frozen project?

Roundpeg’s team is well-versed in marketing strategy. Leave it to the pros to get your project done.

First Thing’s First

What is the first thing to think about when starting a project?

The start to any successful project is understanding what you want to accomplish with the project.

This content is brought to you by Roundpeg, an Indianapolis marketing strategy company.