Define Your Goals with a Clear Strategy
As a business owner, you wouldn’t hire an employee without telling them what you expect of them. The same is true of your marketing. Before you spend a dollar on any marketing tactic such as graphic design, web design, inbound or email marketing, you need to know why you’re doing it and what you want the outcome to be.
Everything we do at Roundpeg starts with creating a strategy for your business. But don’t worry, we aren’t going to give you a lot of marketing mumbo-jumbo. We break it down into easily digestible ideas you can take and implement on your own or with our help. The choice is yours.
You’ve got some pretty good ideas but just aren’t sure if they’ll work for your business. No sweat. Come bounce your ideas off our marketing team and get honest feedback and suggestions.
Brainstorming sessions are great if you have a good grip on your marketing, but occasionally need a gentle nudge in the right direction.
Not sure if your marketing is working? A marketing audit might be just the ticket. We’ll take a look at everything you’re currently doing, from your direct mail campaign to your website and give you an honest take on what’s effective and what’s a waste of time and money.
Even better, we’ll give you direction on how to fix the parts of your marketing that aren’t working anymore with simple, easy-to-follow solutions.
Marketing Strategy & Plans
You know your marketing needs a tune-up, but where on earth do you start? Start with an interactive working session to learn about your goals, current marketing activities, budget and challenges. Then the Roundpeg crew will develop a step-by-step plan that’s completely unique to your business, including a budget, marketing calendar and action plans.
You have total freedom to execute this plan yourself, or we would be happy to do it for you. It’s your call.
Our outlines, worksheets and checklists will help you start your planning process. If you get stuck, we are here to help.
Need to present a formal plan to a banker or investor? Here’s an outline to get you started.
Where do you want to be in 1, 5 or 10 years? This worksheet will help you look into the future.
Predict changes in external market factors, identify business strengths and create action plans.