meet
your team

The people who call the little white house with the bright blue shutters home enjoy working on web design, graphic design and content marketing, always backed by solid marketing strategy.

They share an obsession with cats—two call the office home permanently—popsicles, eating at new places in Indianapolis and helping their clients succeed.

Want more information? Meet the team who can make it happen.

meet
your team

The people who call the little white house with the bright blue shutters home enjoy working on web design, graphic design, and content marketing, always backed by solid marketing strategy.

They share an obsession with cats—two call the office home permanently—popsicles, eating at new places in Indianapolis, and helping their clients succeed.

Want more information? Meet the team who can make it happen.

ready to start your project?

lorraine ball

lorraine ball

i don’t know, i just work here.

Ringleader, head honcho, top cat – take your pick. After spending too many years in the corporate world Lorraine was tired of the bureaucracy, the sameness and the bad coffee. Instead of forcing herself to fit inside a square hole any longer, she founded Roundpeg out of her house 14 years ago and has since assembled a band of talented misfits with the same goals, belief in strategy and love of cats.

Lorraine walks the line between professional and maverick like she walks the Monon. She functions on a strict diet of Italian food and art, serving as the marketing head of Indy Fringe and president of the One-Woman Society of Museum Addicts. You’ll rarely find her without a camera, photographing flowers, great architecture or people (which you can check out at lorraineball.com). If you want to talk marketing strategy, business development or how awesome the Barnes Foundation collection of paintings is, Lorraine is your person.

#OHAtThePeg

“Nobody ever died from lack of marketing.”

see her blog posts

sam von tobel

sam von tobel

describe in one word: hoosier

Although not technically born in Indiana (Michigan) Sam bleeds cream and crimson. With a degree in Sports Communication from Indiana University, it’s no surprise his favorite teams are the Hoosiers, Colts, Pacers and really any Indiana team that isn’t Purdue.

His official duties at The Peg are writing, strategizing and helping clients meet their goals. As our residents sports guy, he keeps the rest of us up-to-date on Indiana athletics. Outside of his time at little white house, Sam can be found trying local craft beer, tasting new foods and of course watching sports.

#OHAtThePeg

“You look like you are watching me try to eat a $5 footlong as fast as I can.”

see his blog posts

britt baue

britt baue

not your average coal miner’s daughter

With awesome, fiery orange hair and several video game tattoos, it’s not hard to pick Britt out of a lineup! But, being a creative and adventurous spirit from a small coal-mining town in Illinois, that is exactly the way she wants it!

As Roundpeg’s Project Coordinator, it’s Britt job to be the go-between with the web team and our clients. She’s here to keep projects on track by managing progress and assigning tasks to the team as well as collecting required materials and information from clients. However, with experience in social media and an eye for design, she is equipped to assist in other projects at the ‘Peg too.

If you want a hiking companion, someone to talk old-school video games with or just someone to sing cringe-worthy 80’s jams with, Britt is your gal. When she’s not working, you’ll probably find her creating art or hanging out with her pups Anne Marie and Lando Pawrissian.

#OHAtThePeg

“I would have been on time, but I had to corral a heard of dachshunds.”

see her blog posts

rebecca pfeiffer

rebecca pfeiffer

people know better than to fight with mama bears.

Rebecca has been with Roundpeg since its infancy, when Lorraine would run across her lawn barefoot to give her neighbor job assignments. That neighbor has since come on board as bookkeeper, office mom and the Thelma to Lorraine’s Louise.

Rebecca is the conscience of the team, as well as the official editor for every single email, blog post and press release that comes from Roundpeg – serving as the last line of defense against typos, inappropriate tenses and awful oxford commas.

When she’s not keeping Lorraine sane and managing the office, Rebecca makes sure the team is well stocked with coffee and lint rollers. When it comes time to unwind she plans a mean office party, and she’s never too far from either her knitting needles (to make matching hats for the office cats) or her giant Bouvier des Flandres Penny.

#OHAtThePeg

“WHAT DOES REGULAR SIZE COOKIE MEAN?”

raven richardson

raven richardson

*insert “that’s so raven” pun here*

For someone in a creative career position, it is not surprising that Raven Richardson is a lover of the arts. Whether it is reading a book, watching a movie, listening to music, doing watercolors, or designing a website there is hardly ever a moment in her day that the Hoosier-turned Atlantan-turned Hoosier again isn’t tapping into the right side of her brain.

As Roundpeg’s Web Designer, Raven puts her creative and design passions to work creating new web designs for our clients. With experience as a Full Stack Web Developer, she uses her back-end expertise to help take our WordPress websites to the next level.

Half Bahamian, Raven has spent many a Christmas in the Bahamas and loves nothing more than to travel and see the world. Well, except maybe relaxing at home, controller in hand, playing video games – particularly The Sims. You’ll also usually find her snuggling up with Bella, her Peekapoo (yup, that’s a real kind of dog, look it up).

see her blog posts

simon efroymson

simon efroymson

finally, someone for lorraine to talk with about star trek!

Simon is Roundpeg’s Web Support Specialist, which is simpler than calling him our Swiss Army Knife. He is in charge of providing web updates, customer support and solving web-related problems in addition to other tasks aimed at putting out random fires throughout the day and overall making the rest of our lives that much easier.

But this ginger kid from Indy is anything but ordinary. He’s the proud poppa to brother and sister munchkin cats – Gunther and Gir – and, despite losing the hearing in his left ear, is still an accomplished musical artist of stringed instruments from cello, bass, guitar, ukulele and even mandolin in addition to producing and DJing electronic music. Crazy, right?

This Indiana University grad also has experience as a people-pleaser working at the Jewish Community Center in Indy and would love nothing more than a weekend road trip back to Bloomington, if only just to sit and have a couple brews at Quaff On! But, above all else, Simon is what you’d call a full-fledged Trekkie – Picard and Next Generation all the way! And we couldn’t be happier about it, well, Lorraine is at least!

#OHAtThePeg

“When I laugh too hard, my hands get sweaty.”

see his blog posts

coby tishler

coby tishler

can she guess your sign?

Being closer to family and returning to school to pursue a career in neuroscience were Coby Tishler’s main reasons for trading in the sunshine of Florida for the schizophrenic weather of Indiana. Does she miss it? Who wouldn’t! But, her inquisitive nature has kept her pursuing new experiences and new environments, and she now finds herself as an intern at Roundpeg.

As a content team intern, Coby designs email newsletters, writes social media posts, conducting research and gathering information for the rest of the team and occasionally writing blogs for Roundpeg and our clients, the part of the job she has come to enjoy the most – outside of the crazy, random and nonsensical discussions and debates the team gets into throughout the day.

When she isn’t helping the team and our clients, she is… well… “living like an old lady” (her description, not ours). You can usually find her watching The Office or a scary movie on Netflix, shopping at Lush (her shopping weakness), planning her next tattoo or checking her daily horoscope.

#OHAtThePeg

“I didn’t know elderberries were a real thing. I thought they were just something IKEA made up.

staci seber

staci seber

at a concert, she’s the person in front of you shooting video with her phone.

Staci Seber came to the ‘Peg after getting her hands dirty marketing and developing her skills with the BSU Dance Marathon and the Eiteljorg Museum.

As a member of Roundpeg’s content team, Staci creates social media campaigns and strategy, designs email newsletters, writes blog posts and a range of other content marketing duties.

A lover of all things music, Staci boasts more than 100 concerts under her belt and enjoys everything like her personal favorite Young the Giant to weird jams like Thumpasaurus and even guilty pleasures like One Direction (don’t judge). She also loves shooting and editing video, so play your cards right and you may be able to earn a spot in her soon-to-be directorial short film debut!

#OHAtThePeg

*sees something cute* “I WOULD DIE FOR YOU!”

see her blog posts

taleah schoetmer

taleah schoetmer

from philly cheese steak to pork tenderloin

As the daughter of an art teacher and a general contractor, a world full of design, art and the handmade was always going to be a given for TaLeah Schoetmer – and she wouldn’t have it any other way! Starting out doodling and drawing on the back of her father’s contractor blueprint as a kid, TaLeah soon expanded her creative skills into the world of graphic design, sculpting, animation and even silversmithing.

As Roundpeg’s Graphic Designer, TaLeah uses her passion for design to create amazing logos, branding, print pieces and graphics for our customers as well as designing mockups for websites that the web team will ultimately bring to life.

Born and raised a Hoosier, TaLeah let her thrill of adventure lead her to the east coast spending time in North Carolina and Philadelphia. There she found “the real” best cheese steak at Philips in South Philly, before recently moving back to Indiana to be closer to family and the perfect pork tenderloin. Glad to be rid of the big city clutter, though desperately missing the public transportation, TaLeah enjoys baking bread, working on different art projects, adding to her key collection and getting her hands dirty working on the family farm in her spare time.

see her blog posts

benny the cat

benny the cat

oh, did i interrupt something?

The chattiest at Roundpeg, Benny loves to play with balls, pens, toys and anything else he can knock off a table or desk. Like many adolescent boys, he plays hard and then crashes.  He can be found most afternoons curled up in the supply closet or in someone’s lap catching a quick nap before he is ready to play again.

#OHAtThePeg

“BENNY! NO!!!

dana nelson

dana nelson

twitter is her love language.

Dana has been a longtime friend of Lorraine and Roundpeg, so it only makes sense that we would join forces! Dana brings her coffee-fueled social media and digital strategy expertise to Roundpeg as our new partner. No seriously, buy her a cup of coffee and she’ll be your new BFF.

Her passion for social media runs way deep. She’s literally writing the book on the internet and social media literacy, she wants to change the lyrics of the jingle “I’d like to buy the world a Coke” to “I want to teach the world to tweet”, and has a self-diagnosed love affair with Twitter.

When she isn’t using her sociology background to help clients find their voice on social media, she can be found crocheting, making waves in the Evansville business community or obsessing with Lorraine about flowers. She loves cats, but she has an allergic family member, so she may be making a few extra trips up from Evansville just to chill with Benny & Clyde.

#OHAtThePeg

“I like every kind of wine… except verbal.”

see her blog posts

clyde the boss

clyde the boss

*scowls*

Clyde leads a confused life. Despite her name, she’s actually a girl. It’s a long story. She is the sassy troublemaker of the office, and when she’s not sleeping and furiously shedding white hair, she makes it her duty to haze interns, new employees and, of course, Benny.

#OHAtThePeg

“I consider Clyde my elder.

i don’t know, i just work here.

Ringleader, head honcho, top cat – take your pick. After spending too many years in the corporate world, Lorraine was tired of the bureaucracy, the sameness, and the bad coffee. Instead of forcing herself to fit inside a square hole any longer, she founded Roundpeg out of her house 18 years ago and has since assembled a band of talented misfits with the same goals, belief in strategy and love of cats.

Lorraine walks the line between professional and maverick like she walks the Monon. She functions on a strict diet of Italian food and art, serving as the marketing head of Indy Fringe, and president of the One-Woman Society of Museum Addicts. You’ll rarely find her without a camera, photographing flowers, great architecture, or people (which you can check out at lorraineball.com). If you want to talk marketing strategy, business development, or how awesome the Barnes Foundation collection of paintings is, Lorraine is your person.

#OHAtThePeg

“Nobody ever died from lack of marketing.”

describe in one word: hoosier

Although not technically born in Indiana (Michigan) Sam bleeds cream and crimson. With a degree in Sports Communication from Indiana University, it’s no surprise his favorite teams are the Hoosiers, Colts, Pacers, and really any Indiana team that isn’t Purdue.

His official duties at the ‘Peg are writing, strategizing, and helping clients meet their goals. As our resident sports guy, he keeps the rest of us up-to-date on Indiana athletics. Outside of his time at little white house, Sam can be found trying local craft beer, tasting new foods, and of course, watching sports.

#OHAtThePeg

“You look like you are watching me try to eat a $5 footlong as fast as I can.”

not your average coal miner’s daughter

With awesome, fiery orange hair and several video game tattoos, it’s not hard to pick Britt out of a lineup! But, being a creative and adventurous spirit from a small coal-mining town in Illinois, that is exactly the way she wants it. 

In her role as Project Coordinator, Britt serves as a liaison between our clients and the web team. She’s here to keep projects on track by managing progress and assigning tasks to the team as well as collecting required materials and information from clients. With experience in both social media and design, Britt is also equipped to assist in other projects at The ‘Peg, too.

If you want a hiking companion, someone to talk old-school video games with, or just someone to sing cringe-worthy 80’s jams with, Britt is your gal. When she’s not working, you’ll probably find her creating art or hanging out with her pups Anne Marie and Lando Pawrissian.

#OHAtThePeg

“I would have been on time, but I had to corral a heard of dachshunds.”

RP meet the team template rebecca

rebecca pfeiffer

people know better than to fight with mama bears.

Rebecca has been with Roundpeg since its infancy, when Lorraine would run across her lawn barefoot to give her neighbor job assignments. That neighbor has since come on board as bookkeeper, office mom, and the Thelma to Lorraine’s Louise.

Rebecca is the conscience of the team, as well as the official editor for every single email, blog post and press release that comes from Roundpeg – serving as the last line of defense against typos, inappropriate tenses, and awful Oxford commas.

When she’s not keeping Lorraine sane and managing the office, Rebecca makes sure the team is well stocked with coffee and lint rollers. When it comes time to unwind she plans a mean office party, and she’s never too far from either her knitting needles (to make matching hats for the office cats) or her giant Bouvier des Flandres Penny.

#OHAtThePeg

“WHAT DOES REGULAR SIZE COOKIE MEAN?”

RP meet the team template raven

raven richardson

*insert “that’s so raven” pun here*

For someone in a creative career position, it is not surprising that Raven Richardson is a lover of the arts. Whether it is reading a book, watching a movie, listening to music, doing watercolors, or designing a website there is hardly ever a moment in her day that the Hoosier-turned Atlantan-turned Hoosier again isn’t tapping into the right side of her brain.

As Roundpeg’s Web Designer, Raven puts her creative and design passions to work creating new web designs for our clients. With experience as a Full Stack Web Developer, she uses her back-end expertise to help take our WordPress websites to the next level.

Half Bahamian, Raven has spent many a Christmas in the Bahamas and loves nothing more than to travel and see the world. Well, except maybe relaxing at home, controller in hand, playing video games – particularly The Sims. You’ll also usually find her snuggling up with Bella, her Peekapoo (yup, that’s a real kind of dog, look it up).

finally, someone for lorraine to talk with about star trek!

Simon is Roundpeg’s Web Support Specialist, which is simpler than calling him our Swiss Army Knife. He is in charge of providing web updates, customer support, and solving web-related problems in addition to other tasks aimed at putting out random fires throughout the day and overall making the rest of our lives that much easier.

But this ginger kid from Indy is anything but ordinary. He’s the proud poppa to brother and sister munchkin cats – Gunther and Gir – and, despite losing the hearing in his left ear, is still an accomplished musical artist of stringed instruments from cello, bass, guitar, ukulele, and even mandolin in addition to producing and DJing electronic music. Crazy, right?

This Indiana University grad also has experience as a people-pleaser working at the Jewish Community Center in Indy and would love nothing more than a weekend road trip back to Bloomington, if only just to sit and have a couple of brews at Quaff On! But, above all else, Simon is what you’d call a full-fledged Trekkie – Picard and Next Generation all the way! And we couldn’t be happier about it, well, Lorraine is at least!

#OHAtThePeg

“When I laugh too hard, my hands get sweaty.”

RP meet the team template coby

coby tishler

can she guess your sign?

Being closer to family and returning to school to pursue a career in neuroscience were Coby’s main reasons for trading in the sunshine of Florida for the schizophrenic weather of Indiana. Does she miss it? Who wouldn’t! But, her inquisitive nature has kept her pursuing new experiences and new environments, and she now finds herself as an intern at Roundpeg.

As a content team intern, Coby designs email newsletters, writes social media posts, conducts research, and gathers information for the rest of the team. Outside of the crazy, random, and nonsensical discussions and debates the team gets into throughout the day, Coby is happiest in her intern role when given the opportunity to write blogs for Roundpeg and our clients.

When she isn’t helping the team and our clients, she is… well… “living like an old lady” (her description, not ours). You can usually find her watching The Office or a scary movie on Netflix, shopping at Lush (her shopping weakness), planning her next tattoo, or checking her daily horoscope.

#OHAtThePeg

“I didn’t know elderberries were a real thing. I thought they were just something IKEA made up.”

at a concert, she’s the person in front of you shooting video with her phone.

Staci came to the ‘Peg after getting her hands dirty marketing and developing her skills with the BSU Dance Marathon and the Eiteljorg Museum.

As a member of Roundpeg’s content team, Staci creates social media campaigns and strategy, designs email newsletters, writes blog posts, and a range of other content marketing duties.

A lover of all things music, Staci boasts more than 100 concerts under her belt and enjoys everything from her personal favorite Young the Giant to weird jams like Thumpasaurus and even guilty pleasures like One Direction (don’t judge). She also loves shooting and editing video, so play your cards right and you may be able to earn a spot in her soon-to-be directorial short film debut!

#OHAtThePeg

*sees something cute* “I WOULD DIE FOR YOU!”

RP meet the team template taleah

taleah schoetmer

from philly cheese steak to pork tenderloin

As the daughter of an art teacher and a general contractor, a world full of design, art, and the handmade was always going to be a given for TaLeah – and she wouldn’t have it any other way! Starting out doodling and drawing on the back of her father’s contractor blueprint as a kid, TaLeah soon expanded her creative skills into the world of graphic design, sculpting, animation, and even silversmithing.

As Roundpeg’s Graphic Designer, TaLeah uses her passion for design to create amazing logos, branding, print pieces, and graphics for our customers as well as designing mockups for websites that the web team will ultimately bring to life.

Born and raised a Hoosier, TaLeah let her thrill of adventure lead her to the east coast spending time in North Carolina and Philadelphia. There she found “the real” best cheesesteak at Philips in South Philly, before recently moving back to Indiana to be closer to family and the perfect pork tenderloin. Glad to be rid of the big city clutter, though desperately missing the public transportation, TaLeah enjoys baking bread, working on different art projects, adding to her key collection, and getting her hands dirty working on the family farm in her spare time.

RP meet the team template benny

benny the cat

oh, did i interrupt something?

The chattiest personality at Roundpeg, Benny loves to play with balls, pens, toys, and anything else he can knock off a table or desk. Like many adolescent boys, he plays hard and then crashes. He can be found most afternoons curled up in the supply closet or in someone’s lap catching a quick nap before he is ready to play again.

#OHAtThePeg

“BENNY! NO!!!”

RP meet the team template dana

dana nelson

twitter is her love language.

Dana has been a longtime friend of Lorraine and Roundpeg, so it only makes sense that we would join forces! Dana brings her coffee-fueled social media and digital strategy expertise to Roundpeg as our partner. No seriously, buy her a cup of coffee and she’ll be your new BFF.

Her passion for social media runs way deep. She’s literally writing the book on the internet and social media literacy, she wants to change the lyrics of the jingle “I’d like to buy the world a Coke” to “I want to teach the world to tweet,” and has a self-diagnosed love affair with Twitter.

When she isn’t using her sociology background to help clients find their voice on social media, she can be found crocheting, making waves in the Evansville business community, or obsessing with Lorraine about flowers. She loves cats, but she has an allergic family member, so she may be making a few extra trips up from Evansville just to chill with Benny & Clyde.

#OHAtThePeg

“I like every kind of wine… except verbal.”

RP meet the team template clyde

clyde the boss

*scowls*

Clyde leads a confused life. Despite her name, she’s actually a girl. It’s a long story. She is the sassy troublemaker of the office, and when she’s not sleeping and furiously shedding white hair, she makes it her duty to haze interns, new employees, and, of course, Benny.

#OHAtThePeg

“I consider Clyde my elder.”

Interested in joining our team?

Based in Indianapolis, the marketing strategy team of Roundpeg provides email marketing, content development, web and graphic design, and social media management services to businesses located across the United States.