In all of my marketing classes throughout college, when someone wanted to give an example of a company or brand that marketed an “attitude” or “lifestyle” successfully, they would always mention Nike. And they were completely correct.
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At Roundpeg, marketing for home service businesses has become one of our niches. While the home services industry may not be as “sexy” as those other areas, the need for marketing is just as strong and in some cases more so. Having cut our teeth on these types of businesses, we’ve learned a thing or two about the best ways to execute content marketing campaigns for home service businesses.
Like a lot of my fellow college students in the 21st century, I had to work retail for a few years to make ends meet while juggling being a full-time student. The business owner made the call to let the employees run social media, the business website and more. Not only did we find some success in doing so, but I personally learned a great deal about small business retail marketing – some lessons which translated to what I do now with small businesses at Roundpeg.
Email marketing is your gig, right? You know what you’re doing: you’re building good lists, have great content to share on a regular basis and you’re even able to do some pretty cool design work within your emails. So why do you keep seeing opt-outs and spam reports?
So you’re a business owner and that’s pretty cool. You’re probably doing a lot of things right, making great business decisions and keeping everything running smoothly. You’ve probably also got a few pet projects going, those projects you’ve wanted to do for a while and are a lot of fun but may not be completely vital to your business and its success. One of the keys to keeping your business successful and managing your time is knowing when to leave these pet projects behind. They may be tons of fun but those projects can easily spiral out of control, taking you away from the core duties of running your business.
When you’ve only got a few paragraphs to get your point across to your audience, don’t sandbag your copy with generic words or phrases. I wanted to take the time and put an APB out on the most common and habitual offenders of cliches, dud-words and all around generic-isms, organized into categories of ascending mediocrity.
Anybody can put all the fancy words and pictures on their site for any Joey Bag o’ Donuts who wants it to gaze at all day, but if you’ve got some real primo A-1 type content, you may be doing yourself a disservice by not utilizing downloads on your website.
Welcome to Part 2 of how to write great content for product pages. In this installment, I’m going to get more into specific strategies to employ on your pages. Without further ado, here are the 4 S’s of Sweet Product Pages
The copy on your product pages can either be the last gentle nudge a potential customer needs to take a leap, or it can throw a big, ugly and slightly rusted wrench into that plan. Let’s take a look at some of the principles of great product page writing so the latter never happens.
Successful email marketing is a lot like great cooking. Some would say it’s a science, others say it’s an art. When done well, it can be tantalizing – when done poorly, it can make you retch. This roundup of Roundpeg recipes will guide you to great email campaigns.
Creating great content on a regular basis is only half the battle in the inbound marketing war. The other half is promoting your content through the best available channels. Any business worth its salt is already promoting its content through social media channels, but at some point you’re going to hit a plateau in your usual haunts. What do you do then?
From clients in the home services industry, to food and beverage and corporate services, the nuances of running effective email marketing campaigns is a delicate process. Even a small change can have a huge effect on your email metrics.
No one hero (or business) can do everything, and that’s where friends come in. If you’re in the market for a specific service that isn’t quite Roundpeg’s forte, we recommend some of these Indianapolis businesses.
Most marketing trends die for a reason. Whether they’re replaced by something more effective or just simply were a flash in the pan, they aren’t coming back, and we won’t miss them. Let’s take a look at some of those digital marketing trends which bought the farm, cashed in their chips, and otherwise entered the sweet hereafter.