At Roundpeg, marketing for home service businesses has become one of our niches. While the home services industry may not be as “sexy” as those other areas, the need for marketing is just as strong and in some cases more so. Having cut our teeth on these types of businesses, we’ve learned a thing or two about the best ways to execute content marketing campaigns for home service businesses.
Content marketing is a ginormous elephant of a word, covering everything from blogging to social media to email marketing with its wrinkly grey body. Thankfully, the intrepid writers at Roundpeg have been tirelessly pumping out blogs focused on helping you improve your content strategy for years.
Are you creating content for your brand? You are? That’s dope! But make sure you’re keeping a few things in mind: Is your content “on brand?” Does it maintain a consistent voice? Are you writing for your primary audience? Do you have any idea what these questions mean? If the answer to any of those questions (especially the last one) was no, that’s ok.
When you’re stuck for a content idea, what do you do? You can’t always count on inspiration to smack you upside the head (I learned that the hard way), so it’s up to you to go looking for it at some point. Here are a few content topic generation helpers that I’ve encountered that I’ve found useful in curing my pizzabrain.