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Lorraine's Latest Posts
Reducing Employee Turnover
If you have employees, sooner or later you will need to address employee turnover. It is a natural...
Can Other People See Your Vision?
It is not enough to have a general idea of an end result. Unless you are going to do all the work,...
Survey Says – 2020
Read the 2020 Digital Marketing Survey results to see how you compare to other small businesses. Are you keeping up with the trends? Find out now.
Money in the Bank
If you are like most small business owners, you went into business to sell a product or provide a...
Email Segmentation: Divide & Conquer
By categorizing your email list, you are better able to target your customer.
The Fonts of Roundpeg
I admit it, I am a font geek. The curve of a lower case letter 'l' or the swirl at the bottom of a...
How the Like Button Killed Twitter
Remember when Twitter was all about conversation? I do.Then along came the "like" button and it...
It Takes a Village
You have probably heard the expression that it takes a village to raise a child. The idea is that...
Timing is Everything
In selling situations, timing is everything. It is always a challenge to get your message in front...
Facebook vs Instagram
Facebook vs Instagram, pros and cons of each and how they will benefit the business.
Facebook Metrics
I love numbers. Actually, I like them so well I was going to be an accountant until one of my...
Holding on to Your Company Culture
Ask most small business owners what makes their company unique and they will tell you it boils...