by Lorraine | Jun 21, 2018 | Blog, Content & Social Media, Marketing, Ramblings |
When you walk down the aisle of the grocery store, and a coupon for peanut butter pops up on your phone it is convenient for you and a great selling tool for the retailer. The technology that allows merchants to target specific messages based on your geographic...
by Lorraine | Jun 12, 2018 | Blog, Content & Social Media, Email |
If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. These lists are relatively current and you can target down to a single postal route. But that...
by Lorraine | May 30, 2018 | Blog, Web Design |
If you watch late-night television, I mean really late (2 – 4 am), you have probably seen an infomercial for some random product. Somehow in the wee hours of the morning, you find yourself watching with interest the demonstrations of the Jack LaLanne’s Power...
by Lorraine | May 23, 2018 | Blog, Branding & Graphic Design |
The internet is filled with CTA (call to action) buttons. Everywhere you go there are brightly colored commands to “read more,” “get the content,” “watch this,” “buy now,” “listen now,” and so many other...
by Lorraine | May 16, 2018 | Blog, Content & Social Media, Video/Audio |
Video marketing used to be expensive. You had to hire a professional videographer and editing team. You needed to block out half a day for filming and at least that much for editing. The finished product was slick and professional, but out of date too quickly. Then...
