by Lorraine | Oct 9, 2019 | Blog, Content & Social Media, Creative Thinking
Twelve years ago, I started blogging daily. The posts were short random thoughts on marketing, business, creative thinking, and the occasional rant. The pressure to write something every day forced me to look for inspiration everywhere. Each adventure was a starting...
by Lorraine | Sep 24, 2019 | Blog, Branding & Graphic Design, Content & Social Media, Email, Landing Page, Marketing, Web Design
Introducing Digital Toolbox: our new marketing community Marketing Moves Fast Twenty years ago, small business marketing was easy. You could create an inexpensive direct mail postcard, put a small listing in the Yellow Pages, or simply pick up the phone and cold call...
by Lorraine | Sep 19, 2019 | Blog, Web Design
As a marketing student I learned about the Four “P”s of marketing: product, place, price, and promotion. Every marketing decision can be traced back to a strategy supporting one or more of these important “P”s. The Three “P”s of...
by Lorraine | Aug 29, 2019 | Blog, Content & Social Media
In today’s over-messaged world, it is hard to attract and hold the attention of your readers. Whether you are writing a blog, building a web page, sharing content on social media or sending an email you have to fight for attention. So what do you do when you have...
by Lorraine | Aug 15, 2019 | Blog, Strategy, Web Design
We were building a website for a school and the director gave us ten images for the home page. TEN IMAGES!!!! She envisioned a slider with ten separate messages changing every few seconds. If you haven’t figured out by now, I firmly believe this is not a good...
