Facebook Metrics

Facebook Metrics

I love numbers. Actually, I like them so well I was going to be an accountant until one of my professors explained that good marketing is all about the numbers.Today, as we build marketing strategies for clients, there is a focus on the numbers. All the activity for...
Holding on to Your Culture

Holding on to Your Culture

Ask most small business owners what makes their company unique and they will tell you it boils down to the people and the culture. A great culture attracts both potential employees and clients. It is easy to maintain your culture when you have long time employees, but...
Blogging Past, Present and Future

Blogging Past, Present and Future

In 2008, blogging was in its infancy. It was popular among writers and geeks, but rare for businesses. While I had a personal blog before then, the first official blog post on the Roundpeg site was published on January 2, 2008. At 131 words it was just a quick thought...
Social Service

Social Service

In the last ten years, social media has dramatically changed how small businesses operate.On the one hand, social media has been a tremendous gift to small business owners. With it, they can reach a wide audience for a fraction of what it cost a decade ago. It is easy...