The Fonts of Roundpeg

The Fonts of Roundpeg

I admit it, I am a font geek. The curve of a lower case letter ‘l’ or the swirl at the bottom of a lower case g is something I get excited about. Now I do understand that normal people probably don’t notice or care, but I do. That’s my job. The...
It Takes a Village

It Takes a Village

You have probably heard the expression that it takes a village to raise a child. The idea is that each of the adults in the child’s life brings a different perspective. Well the same approach makes sense for your business. No matter how smart you are, no matter...
Timing is Everything

Timing is Everything

In selling situations, timing is everything. It is always a challenge to get your message in front of potential customers when they are ready to buy. Too early and prospective customers ignore you, too late and you miss the sale. The issue of timing is critical in all...
Facebook Metrics

Facebook Metrics

I love numbers. Actually, I like them so well I was going to be an accountant until one of my professors explained that good marketing is all about the numbers.Today, as we build marketing strategies for clients, there is a focus on the numbers. All the activity for...