by Lorraine | Oct 16, 2018 | Blog, Content & Social Media |
Once upon a time, marketers ran television commercials and placed ads in the newspaper and simply waited for the phone to ring. That was so long ago, it actually seems like a fairy tale. An expensive fairy tale because creating invasive television commercials which...
by Lorraine | Oct 3, 2018 | Blog, Content & Social Media, Strategy |
My husband is an amazing cook. He reads recipes, comes up with his own variations, blending and layering ingredients in new and delicious ways. Even though he is amazing in our kitchen, he could not own a restaurant. Why? He knows how to time a meal with three dishes...
by Lorraine | Sep 20, 2018 | Blog, Marketing, Strategy |
Fall is here. The weather is turning cool, the kids are back to school and Trade Show Season begins. If you are thinking about having a display table or booth at a conference, trade show, or holiday craft fair, take a few minutes to review our trade show time line and...
by Lorraine | Sep 11, 2018 | Blog, Marketing, Strategy |
Everyone has an ideal customer; that individual or group of individuals who are most likely to buy a product or service. Defining an ideal customer doesn’t mean you don’t sell to other people, but the definition allows you to focus your product designs and marketing...
by Lorraine | Sep 5, 2018 | Blog, Content & Social Media |
Last week business owners and marketing professionals gathered for the first, annual Digital Toolbox Conference. The half-day event featured six presentations by marketing professionals as well as two networking sessions contributing to a lively, interactive...
