Jennifer's Latest Posts

So Long, Farewell

by | December 31, 2015 | Blog, Roundpeg | 0 Comments

On a small patch of earth, located in the no-man’s-land between Indianapolis and Carmel, sits a...
Read More

Scrub that List for Good Email Hygiene

Dec 31, 2015 | ,

Email marketing is one of the best ways to engage with customers. The relatively inexpensive and easy-to-customize emails can help drive traffic to a website, or even into a store. Emails let your customers stay connected with what’s going on at the business and, with analytics, an email marketing platform can help you track clicks and find out the value of each subscriber.

If your business has committed to an email marketing strategy, then it’s likely you’ve also spent time amassing customer emails to build your email list. But it takes more than just building your email list to have a great email strategy — you also have to manage your email list to keep it in good shape.

Why Brochure Copy Isn’t Meant for Web

Dec 18, 2015 | ,

Print may be dead, but no one’s told that to the brochure. Small and big businesses alike seem to love to produce the photo-filled, glossy documents, printed on thick paper and containing information about products or services they offer. The brochure is a great vehicle for informing prospects and customers about a business, so it seems logical that copy used on brochures would also work for another platform – a company website.

Promoting Content without Social Media

Dec 17, 2015 | ,

A few weeks ago, Taylor talked about the shift from production of content to promotion. In the presentation Taylor was referring to, speaker Chad Pollitt said that 40-60% of time spent on content creation should be spent promoting it. Taylor goes into some of the new ways to promote content, which are excellent if you have the budget to do it. However, if you’re a small business, you probably don’t have the funds for that.

Writing Calls-to-Action

Writing Calls-to-Action

Nov 23, 2015 | , ,

Wouldn’t it be great if you could just walk up to people and tell them what you wanted them to do? You could try it, but people might look at you weird. Don’t worry though, there is a place where you can tell people exactly what you want them to do – in your website’s call-to-action, or CTA, buttons.

read more
Why Twitter is Daunting for Small Business

Why Twitter is Daunting for Small Business

Nov 18, 2015 | ,

Twitter is my favorite social media platform. It’s where I get the most up-to-date information on events that news sites will take hours to post about. It’s a unique platform where you can “watch” a popular TV series or a presidential debate with millions of diverse individuals and feel like you’re all in the same room, having a conversation. It’s a place to connect with brands, celebrities or authors that you’d never have the chance to talk to regularly. And, most importantly I think, it is a platform where minority voices have a chance to be heard and social justice issues can come to the forefront, causing real change.

read more
The Surest Way to Avoid Success

The Surest Way to Avoid Success

Nov 5, 2015 | ,

Procrastination feels incredibly good in the moment. Whether you procrastinate by watching a YouTube video on motivational cats or checking out creepy Wikipedia entries, it always feels so satisfying, rebellious even – you’re not doing what you’re supposed to be doing. But it’s a shallow satisfaction because behind it lurks the terrible anxiety that precious minutes to do important things are being wasted

read more
The “Micro-Moments” of a Customer Journey

The “Micro-Moments” of a Customer Journey

Oct 29, 2015 | ,

According to Google, the average smartphone owner checks their phone around 150 times a day. In 150 of these small moments, in between texts with friends and taking photos of cats, a consumer is also using their phone to research things to buy, look up a restaurant menu, or find the hours of an attraction. These little moments are all building blocks of a journey that will end in a purchase. The customer journey, once just a path of a few predictable steps, is now a complex maze of moments and decisions, and all because of the smartphone.

read more
Social Media Foodie Wars

Social Media Foodie Wars

Oct 20, 2015 | ,

Foodies, those who are often found looking up food content online, are a social people. They use social media to its fullest, photographing dinners to post, seeking out food brands to follow and searching for recipes to make. They’re everywhere, but which social media platform do they use the most?

read more
Editing Your Own Writing

Editing Your Own Writing

Oct 1, 2015 | ,

The best thing for your writing is to have an editor. That said, sometimes you’re all you got. If you work in an industry that has busy seasons, or one that has a staff that is labor-based, you may not have the time or manpower to get an editor. Or maybe you wrote a juicy tell-all about your life and your friends are no longer speaking to you.

read more
Rikki, Please Lose My Number

Rikki, Please Lose My Number

Sep 23, 2015 |

I’m old enough to remember rotary phones and calling 222-2222 to get the weather forecast every day. Late night landline calls were my primary mode of communication during my teen years. I didn’t get a cell phone until midway through my senior year of high school and I shared it with my sister. You’d think I would be used to talking on the phone, but you would be wrong.

read more