Email marketing is one of the best ways to engage with customers. The relatively inexpensive and easy-to-customize emails can help drive traffic to a website, or even into a store. Emails let your customers stay connected with what’s going on at the business and, with analytics, an email marketing platform can help you track clicks and find out the value of each subscriber.
If your business has committed to an email marketing strategy, then it’s likely you’ve also spent time amassing customer emails to build your email list. But it takes more than just building your email list to have a great email strategy — you also have to manage your email list to keep it in good shape.