If you've ever tried on something that was one-size-fits-all, chances are, it didn't fit you. At...
Cherilyn's Latest Posts
Your Soul for a Viral Tweet
Public personas are almost a thing of the past. In the age of golden cinema, glamorous actors...
The Revolution Will Be Monetized
It’s June and everything’s coming up rainbows. Literally. You can order rainbow fries, burgers...
Deaton’s In The Details
Deaton's Mechanical is a family-owned mechanical contractor based in central Indiana with 25 years...
Roundpeg Rebrand
I've been writing a lot about branding recently, all with the intent...
Does Your Business Need to Rebrand?
New companies with fresh branding are popping up everywhere and classic logos are...
Branding Isn’t What You Think
I’ll let you in on a secret: there’s no such thing as branding. I’m sorry to say you’ve been led...
Your Heating and Cooling Business Logo Doesn’t Have to be Red and Blue
When you’re in the market for a new logo, the best rule of thumb is to practice safe design:...
Logos: Then, Now, & Where We’re Going
Logos and branding are ubiquitous. For those of us who grew up in the modern advertising age, it's...
The Worst Logos from 90s Television Shows
All of the good ideas are already taken. At least, that’s what the current spate of revamped...
Memes for Hire
Like resumés, so many of us avoid polishing our LinkedIn pages until we're on the hunt for a job....
Using Strategy in Your Menu Design
I haven’t been to Red Robin in a while, but they used to have a pretty clever way of talking to curious people waiting for their burger.
What You Need to Start Building Your Restaurant Website
For people who love food, owning a restaurant seems like the best possible way to earn a living....