I love keeping track of all of the goings on of Indianapolis, and as I've written about before, I...
Branding | Graphic Design
Smart Marketing Investments in 2018
New year, new you! Happy 2018 everyone! I love the new year, it is always refreshing to start anew...
Best Blog Posts of 2017
In 2017 we added more than 400 blog posts to our website. There are resources, podcast summaries,...
Branding Isn’t What You Think
I’ll let you in on a secret: there’s no such thing as branding. I’m sorry to say you’ve been led...
Logos: Then, Now, & Where We’re Going
Logos and branding are ubiquitous. For those of us who grew up in the modern advertising age, it's...
The Worst Logos from 90s Television Shows
All of the good ideas are already taken. At least, that’s what the current spate of revamped...
4 Holiday Marketing Don’ts
The holidays are a special, and stressful, time for businesses. If you are like many...
Successfully Marketing To Millennials
Marketing to millennials is easy... if your company is less than 15 years old. In this time...
Using Strategy in Your Menu Design
I haven’t been to Red Robin in a while, but they used to have a pretty clever way of talking to curious people waiting for their burger.
Where Did Applebee’s Go Wrong?
Recently, Applebee's announced they would close 135 locations in 2017. When I first heard the...