Peter's Latest Posts

The 3 Fs of Customer-focused Web Design

What makes for good customer-focused web design? Have you designed your own site or given feedback...
Show Your Service Area with an Interactive Radius Map

Show Your Service Area with an Interactive Radius Map

Do you have a plumbing website? Are you a home contractor of any kind? Does your business provide services to customers at their own home or office?
If so, you’ve got a limit on how far you’ll travel to do your thing. Customers need to know this! They don’t want to hire someone just to discover they live too far away.

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7 Winning Web Designs for Mobile Apps

7 Winning Web Designs for Mobile Apps

What’s the website like for your favorite app? I mean, nobody downloads an app on their mobile device by going to a website first. You get it through a download platform like the App Store or Google Play. Your decision to download hinges on the landing page provided by that platform.

But apps still have websites. So who’s visiting those? Mobile app websites, what’s the point of you?

I found eight sites that should help us find out. Many of them share similar elements that make them work. But each has its own twist. And each one is a gorgeous example of responsive web design. All screenshots below are from an iPhone, but I considered how they looked on desktop as well.

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3 Quality Designs For Your Customer Reviews Page

3 Quality Designs For Your Customer Reviews Page

Is Yelp telling the whole story? Partly. Give your website its own reviews page to show the sentiment of your most satisfied customers. Even increase engagement and conversion with reviews! Increase all the buzzwords! Right.

For me, it’s all about building trust and credibility by showing the real benefits experienced by your real customers. It’s making visitors say, “I want what they have,” and calling you. How do you do that? What does it look like? I’ll give you my three best ideas.

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Perfect Pumpkin Flavored Web Designs

Perfect Pumpkin Flavored Web Designs

Full-disclosure: This is seasonal-themed click-bait preying on your love of flannel, falling leaves and pie.

It’s fall. Calling it now. I realize the fall equinox isn’t quite here yet, but I’m just so excited for pumpkin spiced lattes, pumpkin candies and pumpkin spiced everythings. So why not pumpkin-spiced websites? The web designs below combine the best qualities of fall (crisp and colorful) with the best qualities of pumpkin-things (rich, satisfying, lightly sweet, mostly orange).

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Is Your Website Evolving?

Is Your Website Evolving?

It’s time to start thinking about your website’s death. Or at least, its metamorphosis. Yes, let’s go with the butterfly metaphor. Better yet, let’s go with a Butterfree metaphor.

The website you have today shouldn’t be the website you have in two years. Whether it’s the first website you owned, version two or ten, the next one is just around the corner. But unlike gentle Butterfree, there’s no final evolution. There is just the next one. And the causes are myriad. When we break it down though, there are two real drivers: the passing of time and human interference.

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Stop Buying Stock Photos. Edit Your Own.

Stop Buying Stock Photos. Edit Your Own.

The scenes are familiar: board rooms, cafes, and cubicles. But the people inside are aliens. You can tell by their too long, too firm handshakes. They’re beyond perfect.

Doesn’t it give you the shivers? I see too many websites relying on stock photos like this to fill the big, magazine style layouts arranged by today’s web designers. But why would you let these pod people stand in for you?

I’ve already written about how to take your own stock photos. These are pictures of your staff and facility you can use in your web design and other marketing materials. Once you’ve got those pictures, what do you do next?

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