Jennifer's Latest Posts

According to Google, the average smartphone owner checks their phone around 150 times a day. In 150 of these small moments, in between texts with friends and taking photos of cats, a consumer is also using their phone to research things to buy, look up a restaurant menu, or find the hours of an attraction. These little moments are all building blocks of a journey that will end in a purchase. The customer journey, once just a path of a few predictable steps, is now a complex maze of moments and decisions, and all because of the smartphone.

Foodies, those who are often found looking up food content online, are a social people. They use social media to its fullest, photographing dinners to post, seeking out food brands to follow and searching for recipes to make. They’re everywhere, but which social media platform do they use the most?

When clients are first introduced to content marketing, there are usually two elements that are, at first, hard to distinguish from one another. The email newsletter and the blog post are two types of content that can help spread awareness of your small business and are important in reaching your audience.

The best thing for your writing is to have an editor. That said, sometimes you’re all you got. If you work in an industry that has busy seasons, or one that has a staff that is labor-based, you may not have the time or manpower to get an editor. Or maybe you wrote a juicy tell-all about your life and your friends are no longer speaking to you.