It’s hard to believe I moved into my new house almost a year ago. I remember walking in every day for the first few months, so excited by the look and layout. After weeks of painting, organizing and decorating everything felt new and perfect. For a while.
Leisha's Latest Posts
Readers Make Better Writers – List of Inspiration
It’s Sunday afternoon and after sitting in front of a blank word document for over an hour, my...
The Cost of a Facebook Fan
To spend or not to spend is not the question. There is a cost to acquire a facebook fan. The real...
Event Calendar Content – You’re Doing It Wrong
When you go to a website with the hope of finding something to do this weekend, there is there’s nothing more frustrating than landing on an outdated, crusty old event calendar. A good calendar should feature upcoming events designed for quick scans and easy searches, but all too often websites miss the mark.
Have You Noticed Something Different About Facebook?
It’s no secret that Facebook changes things up from time to time. Everything from design style to the news feed algorithm gets overhauled every once in a while. But to be fair, this has been true since the beginning of Facebook. Today, I want to tackle the new-ish algorithm change and what Facebook is saying about it.
Renovate Your Web Content
Lately, we’ve been all about tearing things down to the studs and floorboards and building them back up again, new and improved. First was the construction on the little white house, then our email marketing strategy and finally our website redesign.
Writing a Solid Employee Feature Post
As a content writer, I write blog posts in a variety of styles on a range of topics. Yes, some writing topics are more fun and more creative than others. While industry news and FAQ’s are useful, my personal favorite is the employee feature.
Hashtags Don’t Belong Everywhere
Some people seem to think hashtags belong everywhere. They don’t. Hashtags are great for compiling posts and content about a particular subject in one place to follow a certain conversation or event. Some social media platforms have adopted the hashtag and gracefully integrated the feature in their own way, others, not so much.
Survival Guide For Twitter Chats
A few weeks ago I participated in my first Twitter chat. At first, it was a little overwhelming. Here’s my list of survival tactics to not only make it through but make the most out of the conversation.
Location, location, location
In my spare time, I like to check out sites like inbound.org to see what people in my industry are talking about. This led me to a conversation about Foursquare. Does anyone actually still use this app?
Reading Your Reach
There are three different ways that Facebook measures reach. Organic, paid and viral. Each has their own benefits but at the end of the day, it’s all about interaction. When you get down to it, if you are marketing on social media, the goal is to send people back to your website or have them take action.
Social Media Roundup
Not unlike wrangling cows or whatever happens at a rodeo, managing social media accounts leaves you exhausted and feeling pulled in 10 different directions if you’re doing it wrong.
Should You Be Reposting Your Blog?
Blog sharing sites like Medium and StumbleUpon are on the rise and that’s awesome for getting more readers exposed to your content, but is it hurting you in the end? When people see your blog on a site like Medium, are they going to come to your site for more?