I haven’t been to Red Robin in a while, but they used to have a pretty clever way of talking to curious people waiting for their burger.
Cherilyn's Latest Posts
What You Need to Start Building Your Restaurant Website
For people who love food, owning a restaurant seems like the best possible way to earn a living....
4 Common Myths You Believe Thanks to Marketing
I like to to joke that I'm short because I started drinking coffee too young. It's generally...
Put Your Logo Identity System to Work
Business owners love lists. There’s something inherently satisfying about ticking off completed...
Push Our Buttons—Designing Calls to Action
Knowing your brand is essential and the baseline for legitimacy, especially on the Internet. “Branding” is so much more than your Facebook avatar and a font; it’s whether you answer the phone with “how may I help you?” or “hey how’s it goin?”
Indy Coffee Shop Websites, Definitively Ranked
Thanks to my caffeine dependence, I know my stuff when it comes to coffee. This expertise combined with my experience as a designer makes me preeminently qualified to rate all the coffee shop websites in the land with no particular criteria but plenty of conviction.
Help Your Logo Grow Up
I’ve been told no one will take me seriously until I’m 30, have a job, and preferably laden with the responsibility of a spouse and 2.5 children. Your logo has to build the same amount of trust with your audience. How do you communicate confidence, experience and authority in the few seconds of attention it’s going to get?
Booby-Trap Your Website
Everyone loves a good whodunit. Rather than investing years of your life writing a book or setting up an elaborate prank, you can treat your website like your own Clue board. *spoiler alert: you did it, and your viewer is the hapless victim.
Design Challenge: Putting Our Money Where Our Mouth Is
A while ago Jenna wrote a post showing us how she is inspired by the world around her and uses that inspiration in her designs. Being intentionally observant is not only a pro life tip, but it also keeps your design work from growing stale. I challenged myself: Could I design a website from one of Jenna’s color palettes?
Web Redesign: Behind the Scenes Part II
Go ahead. Say it. Branding is a stupid buzzword designers use to get the $$$ from unwitting customers. But not you. You’ve dealt with enough customer service reps to know when you’re being duped. You’d just like the basic package, please and thank you and stop wasting my time. If this is how you approach your website, marketing and other brand assets you are missing out on an essential way to communicate value to your customers on a subliminal level
Website Redesign: Behind the Scenes
I have personal attachment issues. Most recently, to my beloved pair of "traveling" shoes....
Don’t Shoot the Serif
There are so many different typefaces to choose from, so why do we keep hearing about two troublemakers, serif and sans-serif? Why can’t they get along, and why should we care? We need to care because we spend so much time crafting quality content. The font we choose and how it’s laid out determines how closely our content is read, or even if it’s read at all.
Note to Self: You Can Rock Networking
As an introvert, there’s a necessary business tactic that makes me cringe reflexively: networking. Since Roundpeg requires each of us to attend a networking event once a month, I’ve developed some coping mechanisms that my fellow introverts can apply the next time they find themselves sat a networking event.