In Japan they are growing square watermelons! Why? With retail and refrigerator space at a premium, farmers in Japan searched for a more efficient way to package the traditionally oblong fruit. And it didn’t require any genetic wizardry, either—all you have to do is grow the watermelon in a square box and it will take on the right-angled shape. The result is a product which is cheaper to ship and commands premium pricing.

Why share this on a marketing blog? Because there are some great take-a-ways for anyone trying to solve a challenging problem.

Don’t Assume Anything.

You may have done something a certain way for a long time, but don’t assume there are no other ways to achieve the same or better results.

Question your habits – Why do you do it that way? Does it still make sense? Questions are the first step in a continuous improvement process.

Look for a better way.

Do not wait for someone to ask for a better solution. Successful entrepreneurs find new solutions before there is a need.

Anything is Possible

If you believe you can or can not do something, you are probably right. Your beliefs will drive your success. So begin with the assumption you can make anything better.

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