What should you post on social media? Well, that depends on the type of company you are, the industry you are in, and the type of brand image you want to convey. People have expectations about the type of content a dentist, jeweler, lawyer or restaurant should share. So you need to be strategic posting content which is relevant to your audience and appropriate for each social media platform.
Are you creating content for your brand? You are? That’s dope! But make sure you’re keeping a few things in mind: Is your content “on brand?” Does it maintain a consistent voice? Are you writing for your primary audience? Do you have any idea what these questions mean? If the answer to any of those questions (especially the last one) was no, that’s ok.
If you have talked to any marketing professional in the last five years, the topic of content marketing has probably come up more than once. Everywhere you turn, people are talking about content marketing. They make it sound so easy, you just write a blog and share it, right? Well, not exactly. There is a huge difference between creating content, and creating effective content.
Lately, we’ve been all about tearing things down to the studs and floorboards and building them back up again, new and improved. First was the construction on the little white house, then our email marketing strategy and finally our website redesign.
A few weeks ago, Taylor talked about the shift from production of content to promotion. In the presentation Taylor was referring to, speaker Chad Pollitt said that 40-60% of time spent on content creation should be spent promoting it. Taylor goes into some of the new ways to promote content, which are excellent if you have the budget to do it. However, if you’re a small business, you probably don’t have the funds for that.
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They say the Internet democratized publishing. Conquer the world with your homepage! Or at least impress the Internet. How do you know what to say?
When people ask me what I do for a living, I tell them I’m a content writer. At the mention of these two words, they gasp, “content writer?!?” And I nod my head, yes, knowing they’re suddenly envisioning fancy Great Gatsby-esque parties, whirlwind yacht cruises across the world and frequent dinners with royalty. It’s true, all true, but I’ll tell you, it’s not all glamorous parties, early 20th century cocktails and yacht tours of the world when you’re a content writer, no sir, sometimes you have to get down to work.
Is it me or is content creation getting harder and harder these days? The more evolved Google's...
As a sales professional, you know a prospect who is referred to you is always more likely to...