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Marketing and Technology Updates for Small Business Owners

IHOP-IHOB and Back Again

IHOP-IHOB and Back Again

In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again.

Headlines That Make Readers Care

Headlines That Make Readers Care

When someone stumbles across your content on social media or dropped into their inbox, you have just a few seconds to make them care enough to click and read more.  With more and more information thrown at potential clients every day, your challenge is to compete with...

What can Nextdoor do for my Business?

What can Nextdoor do for my Business?

I’ve talked a lot about the major social media platforms: Facebook, Twitter, Instagram. Now I want to talk about Nextdoor, a lesser-known platform, and what it can or more likely can’t do for your business. What is Nextdoor? I described it to my mom as like Facebook...

You’re Hired – Now What?

You’re Hired – Now What?

You tap “end call” and look up from your phone, grinning from ear to ear. Enduring the excruciating process of updating resumes, filling out applications, and surviving a series of interviews has finally paid off. The job of your dreams is finally yours. Now what?

Christmas in August

Christmas in August

My first full-time job was on the display team for a large department store. There I was in October, planning our holiday displays to match the advertising schedules the department managers were just beginning to work on. At the time, I thought October was way too...