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Marketing and Technology Updates for Small Business Owners

Work life balance 

Work life balance 

Hello again friends! I write this to you today with the most beautiful view from the office: the open road. It’s a Thursday, and it’s 2pm, so what the heck am I doing in the car? Well, Becky (my mom) and I decided to take a spontaneous road trip to the...

Choosy Moms Choose GIF

Choosy Moms Choose GIF

Sometimes feelings and ideas are more complex than you can possibly convey through text; sometimes even pictures aren't good enough! Perhaps posting a whole video is too much and embedding a video straight form YouTube feels too extreme. You may be wondering what's...

Marketing Lessons from Benny and Clyde

Marketing Lessons from Benny and Clyde

I came to Roundpeg about two months ago without much of a marketing background. The past two months for me have been a fire hose of information. Learning how to work with clients, balancing my time and energy between businesses and Roundpeg, remembering to check what...

The Darker Side of Psychographic Segmentation

The Darker Side of Psychographic Segmentation

If you are a savvy marketer, you already know that everyone is not your customer. You have probably been through marketing segmentation basics, outlining the demographic characteristics such as age, gender and the level of education or income which make someone most...

2018’s Big WordPress Change: Gutenberg

2018’s Big WordPress Change: Gutenberg

What Small Businesses Need to Know About the Gutenberg Update There’s a change coming to WordPress making waves in the tech and marketing community. This change could have a bigger impact on small businesses than any update before. Gutenberg is the name of a new text...

The InstaBusiness

The InstaBusiness

Ah...the InstaGirl...you know her, even if you don't know you know her. She's the one with hundreds of thousands of followers on Instagram. She's always traveling (seriously, do you even have a job?). She's had three kids but still, manages to have rock hard abs...