In school, I had a love/hate relationship with English class. I loved to write! I loved to read! I...
Allison's Latest Posts
Choose Your Own Blogging Adventure
Do you dare take a perilous journey through the dark heart of content marketing? What unseen...
What to Do When a Blog Post Flops
It's an odd truth, but usually the blog posts I like the most get the least attention. Maybe I...
You Must Own Your Passwords
Password protection, keep a spreadsheet and save your passwords in multiple places
Your Ego Is Killing Your Business
Editor’s Note on October 21, 2020: While this post was written in 2013, this idea about your ego...
How to Work with the Media
In school, I studied traditional public relations. I never really expected to be on the other side...
5 Ways You’re Ruining Your Own Marketing
Without exception, the biggest thing that will cause you to fail is you. Cheerful, no? But it...
5 Reasons Your Blog Is Failing
It's just not working. No one can say you didn't try, but all those blog posts you've been...
Specialize in Awesome
The venerable Chicago Sun-Times newspaper laid off all 28 of its full-time photojournalists....
Stop Saying Facebook’s Dead
Marketers love to say things are dead. Email's dead! The phone's dead! Face-to-face communication...
The Basic Blog Post Structures
Woo, blog posts are great! You just sit down and let the words pour out, man! No rules, no form,...
More than a Few Words 3.0
More than a Few Words, our podcast, has gone through several iterations. It was started with brief...
The Writer’s Guide to Editing
There are two separate and distinct groups of people in this world: writers and editors. In most...