Taking a Chance

Taking a Chance

Over the last four years, I have learned to write blogs and tweets and web copy and proposals and marketing emails and Facebook updates and industry articles and almost every other sort of thing you could imagine. But I have no idea how to write this blog post. How am...
Using Track Changes to Edit Like a Pro

Using Track Changes to Edit Like a Pro

People send me edits on blogs, web copy and other written materials in all sorts of ways. Some will highlight their changes in red and leave little notes, like (DELETE THIS WORD). Others will just make their changes without noting them in any way, so I have to guess...
How to Write About Food

How to Write About Food

How to Write about Food Editor’s note: These days, food marketing, writing about food, building websites for food and running social media programs for food companies is a big part of what we do at Roundpeg.  But in 2014,  food marketing was new for us. We were...