Over the last four years, I have learned to write blogs and tweets and web copy and proposals and...
Allison's Latest Posts
Using Track Changes to Edit Like a Pro
People send me edits on blogs, web copy and other written materials in all sorts of ways. Some...
How to Write About Food
When I was a kid, I would watch the Food Network for hours. Wait, when I was a kid? I mean last...
What You Need to Know About Social Media (Even If You Don’t Use It)
You don't like social media. You don't ever want to use it. Okay, that's a perfectly valid life...
3 Exercises to Help You Create a Brand Voice
As a writer, it never ceases to irk me when people spend hours and hours obsessing over the...
Don’t Tell Us Who You Aren’t
Over the holiday, my dad wanted to visit the Microsoft Store. As usual, there were about the same...
You Can’t Escape the Shadow Internet
In the last decade, the Web has been about a move to openness. No longer do we hide like mewling...
Not All Fans Are Influencers
Editor’s Note on August 27, 2020: While this post was written in 2013, this basic introduction to...
The Glory of Unconventional Blog Posts
INT. ROUNDPEG – FRIDAY AFTERNOON ALLISON sits at her computer. She stares at the ceiling,...
When to Be Silent on Social Media
By now, you may have heard of the kerfuffle around Spaghetti Os. The childhood favorite brand of...
Your 2014 Marketing Horoscope
Dear friends, I have consulted the stars, and they have spoken to me. In their infinite fiery...
How to Measure Blog Growth
Recently, someone asked me if the blog traffic he was getting was "normal." It was a new blog, so...
3 Tips from English Class to Improve Your Blogging
In school, I had a love/hate relationship with English class. I loved to write! I loved to read! I...