Results for "facebook advertising"


Facebook Advertising: Audiences

Facebook advertising can be a cheaper alternative to traditional advertising channels (newspaper ads, TV commercials, or billboards). To get started we should take a close look at why targeting ads is so important. If your ad is targeted to the right audience, you are more likely to gain conversions from the ad, all while spending less money. The goal is to advertise to a specific group of people based on their location, demographic information, interests and behaviors. By knowing these things about people, Facebook gives us the ability to create specific audiences that are more willing and interested to hear what we have to say. So let’s look at these a little closer to understand why it’s important to take the time to specify audiences.

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