Facebook advertising continues to step up its game. The ever-changing Facebook algorithm makes it...
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Facebook Advertising: Audiences
Facebook advertising can be a cheaper alternative to traditional advertising channels (newspaper ads, TV commercials, or billboards). To get started we should take a close look at why targeting ads is so important. If your ad is targeted to the right audience, you are more likely to gain conversions from the ad, all while spending less money. The goal is to advertise to a specific group of people based on their location, demographic information, interests and behaviors. By knowing these things about people, Facebook gives us the ability to create specific audiences that are more willing and interested to hear what we have to say. So let’s look at these a little closer to understand why it’s important to take the time to specify audiences.
Pay to Play – Advertising on Facebook
If you've got a Facebook page for your business, you've noticed the push for using Facebook's...
What You Need to Start Online Advertising
The strategy behind online advertising.
Humanize Your Facebook Business Page
Humanize your Facebook Business Page by treating your Facebook content like a conversation at a backyard barbecue, keep the style personal and informal.
Small Business Advertising Opportunities Can Be Found Nextdoor
Pro tips on using NextDoor for advertising.
Facebook vs Instagram
Facebook vs Instagram, pros and cons of each and how they will benefit the business.
Facebook 2019
Facebook 2019 Facebook has come a long way. Today, with more than 1 billion users, it is an...
Do You REALLY Need a Verified Facebook Page?
Ever wonder what that little blue or grey check mark next to a Facebook business page's name like...
Beginner’s Guide to Online Advertising
The Beginner’s online advertising guide? will help if you are ready to start spending or you are’t sure you’re making the right choices