More than a Few Words – Episode: 386
Be a Big Fish in a Small Pond
May 31, 2019
Which is better: 1% of a big market or 100% of a small one? Today’s guest Gerard Doyle believes there is way more benefit in being at the top of a small market.
LISTEN NOW
YOUR HOST
Lorraine Ball
Roundpeg
THIS WEEK'S GUEST
Gerard Doyle
Fractal Marketing
About Gerard Doyle
_______________________
With more than 20 years of experience, Gerard is a veteran of digital marketing. Gerard’s background is a blend of agency and startups, which he uses to provide a unique and innovative approach to his digital strategies. Gerard’s startup experience uniquely positions him to help businesses navigate through rapidly evolving marketplaces that are constantly under the threat of disruption.
After spending 10 years in London, Gerard returned to Australia in 2014 to launch Zippy.com.au raising over $2 million. Gerard then went on to become Head of Strategy & Innovation at iProspect. Gerard has vast international experience working with some of the biggest global brands including HP, GM, Microsoft, Coca Cola, H&M, Bupa, InBEV, and Burberry. Gerard is the founder of Fractal, a marketing agency created specifically to work with startups moving from MVP to scale.
Recent Episodes
What Are Search Engines and How Do They Work?
Ahhh, the convenience of the internet. You open up your browser, type (or say) a word or phrase, and almost like magic, results upon results related to your search appear before your eyes. But where is this information coming from? And how does it all come together so...
Advanced Twitter Features
If you use advanced Twitter features right, Twitter can be one of the most powerful tools in your back pocket. But, Twitter does a pretty bad job of showing you its advanced features. Sure, most people think they know how to use Twitter, but they probably don't....
Big Brands aren’t Better
Is it true that brand-name products are superior, or does the power of branding make us want to spend that extra dollar?
Marketing Tips and Trends
Never miss another conversation with marketing pros and industry leaders.