More than a Few Words – Episode: 386
Be a Big Fish in a Small Pond
May 31, 2019
Which is better: 1% of a big market or 100% of a small one? Today’s guest Gerard Doyle believes there is way more benefit in being at the top of a small market.
LISTEN NOW
YOUR HOST
Lorraine Ball
Roundpeg
THIS WEEK'S GUEST
Gerard Doyle
Fractal Marketing
About Gerard Doyle
_______________________
With more than 20 years of experience, Gerard is a veteran of digital marketing. Gerard’s background is a blend of agency and startups, which he uses to provide a unique and innovative approach to his digital strategies. Gerard’s startup experience uniquely positions him to help businesses navigate through rapidly evolving marketplaces that are constantly under the threat of disruption.
After spending 10 years in London, Gerard returned to Australia in 2014 to launch Zippy.com.au raising over $2 million. Gerard then went on to become Head of Strategy & Innovation at iProspect. Gerard has vast international experience working with some of the biggest global brands including HP, GM, Microsoft, Coca Cola, H&M, Bupa, InBEV, and Burberry. Gerard is the founder of Fractal, a marketing agency created specifically to work with startups moving from MVP to scale.
Recent Episodes
Chatbot Basics 101
Let's talk about chatbots. You know, those things you sometimes message on different applications or websites. To put it simply, a chatbot is software that interacts with a human being through a messaging application. We see these chatbots being used on desktop or...
Favorite Social Media
What is your favorite social media platform? Remember the days when there was just Myspace? Oh, how the times have changed! There is now a seemingly unending variety of social media platforms people and businesses can choose from, each offering something different and...
Call to Action Do’s and Don’ts
There is such a thing as a bad call to action The goal of any page on a website, whether it's the home page or a blog post, should be to get people to do something. That something could be to whatever you want it to be: fill out a contact form, pick up the phone and...
 
  
Marketing Tips and Trends
Never miss another conversation with marketing pros and industry leaders. Â