More than a Few Words – Episode: 386

Be a Big Fish in a Small Pond

May 31, 2019

Which is better: 1% of a big market or 100% of a small one?  Today’s guest Gerard Doyle believes there is way more benefit in being at the top of a small market.


Lorraine Ball


Gerard Doyle
Fractal Marketing

About Gerard Doyle


With more than 20 years of experience, Gerard is a veteran of digital marketing. Gerard’s background is a blend of agency and startups, which he uses to provide a unique and innovative approach to his digital strategies. Gerard’s startup experience uniquely positions him to help businesses navigate through rapidly evolving marketplaces that are constantly under the threat of disruption.


After spending 10 years in London, Gerard returned to Australia in 2014 to launch raising over $2 million. Gerard then went on to become Head of Strategy & Innovation at iProspect. Gerard has vast international experience working with some of the biggest global brands including HP, GM, Microsoft, Coca Cola, H&M, Bupa, InBEV, and Burberry. Gerard is the founder of Fractal, a marketing agency created specifically to work with startups moving from MVP to scale.

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