More than a Few Words – Episode: 386
Be a Big Fish in a Small Pond
May 31, 2019
Which is better: 1% of a big market or 100% of a small one? Today’s guest Gerard Doyle believes there is way more benefit in being at the top of a small market.
LISTEN NOW
YOUR HOST
Lorraine Ball
Roundpeg
THIS WEEK'S GUEST
Gerard Doyle
Fractal Marketing
About Gerard Doyle
_______________________
With more than 20 years of experience, Gerard is a veteran of digital marketing. Gerard’s background is a blend of agency and startups, which he uses to provide a unique and innovative approach to his digital strategies. Gerard’s startup experience uniquely positions him to help businesses navigate through rapidly evolving marketplaces that are constantly under the threat of disruption.
After spending 10 years in London, Gerard returned to Australia in 2014 to launch Zippy.com.au raising over $2 million. Gerard then went on to become Head of Strategy & Innovation at iProspect. Gerard has vast international experience working with some of the biggest global brands including HP, GM, Microsoft, Coca Cola, H&M, Bupa, InBEV, and Burberry. Gerard is the founder of Fractal, a marketing agency created specifically to work with startups moving from MVP to scale.
Recent Episodes
Let’s Talk Web Navigation
The Web Navigation Bar (aka, the nav & primary menu) The web navigation bar is a custom-built element on every webpage that contains links to other sections of the website. In most cases, the navigation bar is part of the main website template, which means it is...
Rebrand with Design Thinking
What is design thinking and why is it so popular? Well, it's a process used to redefine problems in an attempt to identify alternative solutions. This same process can be used for rebranding purposes. Just as "we are our brain," companies "are their brand." It defines...
Bragging a Little Bit
The Best of What We Do People will often ask, what we love about working at Roundpeg. The first things that usually get mentioned are the other members of the team, the pet-friendly environment, and the regular game included in almost every meeting. But seriously, we...
Marketing Tips and Trends
Never miss another conversation with marketing pros and industry leaders.