I’m going to preface this blog with the following: normally, I am not a numbers guy. As a writer,...
Marketing
If You Love Me Tell People
Here's an interesting statistic. More than 88% of online shoppers incorporate reviews into their...
Learning From IHOP’s Marketing Mistakes
IHOB, formerly known as IHOP, has finally decided to end this national nightmare we’ve been living...
Crossing the Geofencing Line
Pros and cons of geofencing for business.
Best Online Learning Tools for Web and Design Skills
I’ve lived a lot in my 23 years of life. I’ve moved from a small town in the Midwest, to a small...
Clippy’s Legacy: The Age of Artificial Intelligence
If you’ve used an older version of Microsoft Word, you’ve probably seen or interacted with our...
Create a Compelling Call to Action
What do you want people to do when they come to your website? Sounds like a simple question, but...
Happy Small Business Week
National Small Business Week is April 29 - May 5th. Unlike many of the made-up holidays out there,...
Customer Service Must Come First for Small Businesses
I really can't stress enough how important it is to make good customer service a focus in your...
Public Relations and Marketing: What’s the difference?
When I was transitioning from the public relations world to the marketing world, a question I...