We've seen many websites shifting from a "wall of text" homepage to a simplified landing page with...
Jarred's Latest Posts
4 Pages You Must Include On Your Website
Customers have certain expectations when they come to your website. Every business is different...
What is Targeted Distribution?
Here's a marketing secret you may find tough to swallow: The vast majority of Internet users don't...
Spice Up Your Content Mix
Unless you have been under a rock for the last few years, you have probably heard some marketing...
Building Trust With Search Engines
Google, and search engines in general, want to provide the best customer experience possible. This...
SEO 201: Cheat-Sheet
Are you a business owner with plans for a new marketing strategy or website? If so, you've...
Stop Using Meta Keywords
Using meta-data keywords was all the rage in SEO before 2009. By including a string of code at the...
Bucketing Your Leads: Hook, Line & Sinker
For the past few weeks, I've explained how to bring leads into your sales process, effectively...
Bucketing Your Leads: On the Fence
Here we are at the second to the last installation of this series on bucketing your leads....
Bucketing Your Leads: We’re Interested
In the previous blog in this series on bucketing leads, I talked about ways to gather your least...
Bucketing Your Leads: Just Browsing
If you've got a great website in place with plenty of fresh, relevant content and a decent inbound...
My Favorite Gaming Brands
As I write this, I'm gearing up for the "Best Four Days in Gaming" - Gen Con 2014. Gen Con is an...
Backlink Anatomy for Small Business
One of the ways companies build their authority and leadership online is through robust content...