More than a Few Words – Episode: 365

Selling to the Tech Communtity

February 2, 2019

This week, Matt Nettleton shares tips on how to sell innovative products customers don’t even know they need

About Matt Nettleton

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The salesperson’s salesperson. Matt has done and seen it all—from both the trenches and from the boardroom. He understands salespeople and knows how to help them become the best they can be. He helps elevate the profession—and the professional salesperson’s view of himself.

An accident shaped Matt’s story: a football injury led to a summer spent selling vacuum cleaners door to door for Kirby. Two things happened that summer Matt won the Liberty Division Scholarship for best sales in 3 states and Matt discovered that he loved selling. 

Transferring his discipline learned on the football field into the sales world let Matt succeed in a series of top sales positions with one of the largest consumer products companies in the world, Coca Cola. Later Matt sold in the brutally competitive world of residential real estate. In 1999, Matt became a client of Sandler Training, he says it “just clicked” for him. The purposeful approach of Sandler appeals to Matt’s pragmatism and provided a process to lead others to sales success without relying on “Positive Mental Attitude” or “Rah Rah BS Inspiration.” .

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