Marketing Organizational Chart
An organizational chart lets you see your business at a glance and understand how all your departments work together to help you achieve your goals. Why not do the same thing with your marketing department?
In a recent blog post, John Janash, of Ducttape Marketing presented a marketing organization chart. Instead of charting hierarchies and supervisor relationships, he instead looked at how different aspects of your marketing work together.
He subdivided marketing into four key elements: strategy, lead generation, lead conversion and customer service. Under each “department,” he identifies the specific activities and marketing elements which support that marketing element.
Update Aug 15, 2012 Over time we have evolved the image. Here is our latest version:
For more information about how you can use a marketing org chart to help your small business, download our free mini-ebook.
You’ll receive in-depth information on using this chart in your own small business to create a cohesive marketing strategy that brings in leads you can convert into real customers.
marketing moves fast
It’s hard to stay current and still run a business. Let us help you stay up-to-date with tips, tools, trends, and training.
The devs over at Alphabet are not just trying to bolster their profit; they’re trying to make something that could be problematic better and more secure.
What is design thinking and how can marketing professionals use it to their advantage? To keep it...
I have always believed in both marketing art and marketing science. Marketing art is found in the...
Finding the Right Podcast Marketing Strategy With so many podcast marketing strategies to choose...