Warm Leads with Content Marketing

As a sales professional, you know a prospect who is referred to you is always more likely to become a customer than someone found you in a Google search.  Why? because the referral has been “introduced” to you by someone they trust.  They are already...
Social Media Tips for Non Profit Groups

Social Media Tips for Non Profit Groups

Social media opens up a wealth of possibilities for small not for profit associations and community groups. With access to a computer and some time they can spread their messages to a large community of friends, supporters and donors.  We have had a number of...

Consistency Wins

When you’re busy (which, let’s face it, is always), it’s so easy to let a week slide by without writing any new content for your blog or responding to content sent over by your marketing company. It’s understandable, but in order to have great...

What makes you unique?

In a sea of companies which offer similar services, if you want to win the sale, your answer needs to be confident and compelling.  One of the best ways to prepare to answer that questions is to create a brand position statement which clearly defines how you stand...

Facebook is Still Alive and Kicking

From our archive: About 18 months ago, Allison and I debated whether Facebook was on the way out. We agreed that even though people were spending less time on Facebook it still had a place in the marketing mix of many small businesses. We talked about the shifting...
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