content marketing

answers the questions your prospective customers have.

Prospective customers have lots of questions and they are looking for those answers online. When they drop by your website, they do not want to be on the receiving end of a “hard sell.” They want to know you can solve their problem.

Content tools including blog posts, videos or podcasts, and downloadable resources such as workbooks, checklists, and white papers, prove you have the answer to their questions.

These tools inform, educate, and most importantly “tell your story,” helping customers understand what makes you uniquely qualified to help them.

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community growth

Facebook fans and email subscriptions exploded when we began offering niche content that was only available to members of our client’s community

tell your story

start with strategy

A session at the Roundpeg office includes a friendly but in-depth conversation about your business goals, clients, marketing budget, and your current marketing activities.

We’ll create a comprehensive content strategy, including a year-long content calendar, suggested topics, networks, posting schedule, email strategy, and how to measure your success.

blogging

Blogging may have a funny name, but it can result in a serious boost for your business. It’s an excellent way to establish yourself as an expert in your field, become more human to your clients, and boost your search engine rankings.

Concerned it will take too much time? Relax, we’ve got you covered. We’ll write interesting and relevant blog posts that sound and feel like you. Every month we’ll get together to review your success and discuss new blog topics.

downloads

People love free stuff. They especially love helpful free stuff. Creating custom landing pages with free downloads, whitepapers, audits, or workbooks serves the role of not just establishing yourself as an authority and go-to resource for industry knowledge by customers, but also a means to generate leads by collecting email addresses in exchange for the content.

Don’t know where to start with creating something like this? Our team can interview your team, pull from previous blog posts, and use our history of knowing what works with current or former clients within your industry to create the foundation of these free marketing materials.

podcasts

Everybody has a podcast these days, so you should too. If you want the world to know you and your company are the real deal and a pillar of knowledge in your industry, let them hear it from the horse’s mouth.

We can help you get your podcast off the ground! With first-hand experience operating our own marketing podcast, we can offer tips on smart practices, the best equipment, where and how to distribute it, and even how best to find and reach out to potential guests.

email marketing 

If you want to move prospects through your sales funnel or drive repeat purchases and referrals from existing clients, nothing works as well as email. 

Using Constant Contact, we’ll set up your email program and teach you how to use it or manage it for you.

got a project?

Whether you need a new website or some help with your social media, we are ready to start the conversation.