Tell Your Story with Content Marketing

Prospective customers have lots of questions and they are looking for those answers online. When they drop by your website, they do not want to be on the receiving end of a “hard sell” so what kind of story are you telling them?

Content tools including blog posts, videos or podcasts, and downloadable resources such as workbooks, checklists, and white papers, inform, educate, and most importantly, tell your story.

Start with Strategy 
A session at the Roundpeg office includes a friendly but in-depth conversation about your business goals, clients, marketing budget, and your current marketing activities. We’ll create a comprehensive content strategy, including a year-long content calendar, suggested topics, networks, posting schedule, email strategy, and how to measure your success.

Blogging 
Blogging may have a funny name, but it can result in a serious boost for your business. It’s an excellent way to establish yourself as an expert in your field, become more human to your clients, and boost your search engine rankings.

Concerned it will take too much time? Relax, we’ve got you covered. We’ll write interesting and relevant blog posts that sound and feel like you. Every month we’ll get together to review your success and discuss new blog topics.

Downloads
People love free stuff. They especially love helpful free stuff. Creating custom landing pages with free downloads, whitepapers, audits, or workbooks serves the role of not just establishing yourself as an authority and go-to resource for industry knowledge by customers, but also a means to generate leads by collecting email addresses in exchange for the content.

Don’t know where to start with creating something like this? Our team can interview your team, pull from previous blog posts, and use our history of knowing what works with current or former clients within your industry to create the foundation of these free marketing materials.

Podcasts
Everybody has a podcast these days, so you should too. If you want the world to know you and your company are the real deal and a pillar of knowledge in your industry, let them hear it from the horse’s mouth.

We can help you get your podcast off the ground! With first-hand experience operating our own marketing podcast, we can offer tips on smart practices, the best equipment, where and how to distribute it, and even how best to find and reach out to potential guests.

Email Marketing 
If you want to move prospects through your sales funnel and stay in touch with current and former clients to drive repeat purchases and referrals, nothing works as well as email. Using Constant Contact, we’ll set up your email program and teach you how to use it or manage it for you.

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TAKE CONTROL

Our outlines, worksheets, and checklists will help you start your planning process. If you get stuck, we are here to help.

BLOG BASICS

Not sure if you should be blogging? The answer is definitely yes! Here’s how to get started.

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Intimidated by podcasting yourself? Discover tips, tricks, and advice for starting a podcast of your very own.

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