Why Email Marketing is Still Important

Why Email Marketing is Still Important

When it comes to the buffet that is content marketing, there is a lot you can load your plate up with. There’s blogging, social media, online advertising, and more. Maybe your plan is to pile your plate high with blogging? Maybe your appetite is more tuned...
Christmas in August

Christmas in August

My first full-time job was on the display team for a large department store. There I was in October, planning our holiday displays to match the advertising schedules the department managers were just beginning to work on. At the time, I thought October was way too...
Don’t Buy Email Addresses

Don’t Buy Email Addresses

If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. These lists are relatively current and you can target down to a single postal route. But that...
Best Email Subject Line

Best Email Subject Line

When your email lands in your customer’s inbox you have about two seconds to capture their attention and motivate them to take action. If you don’t, the reader will simply scroll on by and you will miss the chance to share your message and motivate a...
Getting Started with Email Marketing

Getting Started with Email Marketing

From the first time I received an email marketing campaign in early 2002, I saw the potential. I believed then and, 16 years later, still believe that email marketing is a powerful tool for small business owners. It is an easy way to stay connected with customers,...