Keeping an Eye on Your KPI

Keeping an Eye on Your KPI

Key Performance Indicators (KPI’s) Keep Your Business on Track Is your business on track? Do you know? If you are like most successful small business owners, you have a handle on your financial statements, gross sales, expenses, receivables, and accounts...
Money in the Bank

Money in the Bank

If you are like most small business owners, you went into business to sell a product or provide a service and not necessarily to be a financial planner. But the tough truth is that if you are going to create something that has real value you are going to have to...
Where Should My Blogs Go?

Where Should My Blogs Go?

So many different bits and pieces go into the formula for a well-rounded content marketing strategy, but in the middle of it, all is the humble blog post. The ideas written there can inspire podcasts, live videos, be the topics for action-oriented email newsletters,...
Successful Music Festival Marketing

Successful Music Festival Marketing

Although I’m no professional, after attending many different music festivals, it’s easy to see which music festival marketing strategies are effective and successful. Social media platforms like Facebook, Instagram, Twitter, and YouTube seem tailor-made...
It Takes a Village

It Takes a Village

You have probably heard the expression that it takes a village to raise a child. The idea is that each of the adults in the child’s life brings a different perspective. Well the same approach makes sense for your business. No matter how smart you are, no matter...