the perfect customer
Finding Your Ideal Customer Workbook
Positioning Statement Workbook
what’s in this kit:
Finding Your Ideal Customer – You may still sell your products and services to many people but your marketing will be most effective when you focus your message on a few specific audiences.
Persona Worksheet – One of the best strategies to help you zero in on your ideal client is to build customer personas.
Positioning Statement Workbook – Who is your customer? Who are you? How can you help your customer? If you can’t answer these three questions, your marketing can’t possibly succeed. That’s where a position statement comes in.
#172 - Brand Position: Where Do You Fit?
The Easiest Sale | How to talk to existing customers
As business owners, we work hard to find each client. Often, once we have closed the sale, we turn our marketing attention to the next prospect, and the next and the next. But that may not be the best strategy. Here’s Why
marketing moves fast
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