subject line basics


Subject Line Workbook – You have just a moment to capture someone’s attention as you compete with hundreds (or thousands) of marketing messages directed at your prospective customers every day. Learn how you can write headlines that answer the question “what’s in it for me?”

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#332 - Click Bait Isn’t Necessarily Bad

No matter how interesting your content is, if you miss the mark with your headline, no one will read it. In today's conversation, Allison Carter and Lorraine Ball talk about the art of a headline, why writing clickbait isn't bad if you deliver on the promise, and why it is ok to be negative sometimes.

blog post

Headless Body in a Topless Bar

So whether you are writing titles for blog posts, subject lines for email newsletters or text snippets for social media posts, you need to choose your words with care. There are no hard-and-fast rules for the perfect headline but here are a few of my favorite traffic-stopping headlines from the Roundpeg blog and the strategy we used to create them. READ MORE

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