More than a Few Words

A marketing conversation for business owners.

Bryan Caplain

BJC Branding 

Episode # 299 - Reviews with Bryan Caplan

As consumers, we trust reviews from strangers more than comments by companies about their own products and services.  In a recent study, more than 95% of respondents said they regularly read and trust reviews.

But with the anonymity of the web, people are more inclined to leave negative reviews than positive. When it comes to handling negative reviews, Bryan suggests following the three P’s rule: Respond Promptly, Positively, and Professionally.

 

But what if you could be notified as soon as your business received a negative review? And instead of an unhappy customer posting a negative review to social media, they could simply be given the option to send you an email instead? That’s where MyReviewDashboard comes in.

After all, 9 out of 10 unhappy customers will return to your business if the situation is remedied efficiently and effectively.

Are reviews a strength or a weakness in your marketing plan?

Think about the feedback you get from your customers.  How do you react to the input? As a business owner, you are given the opportunity to respond to reviews, negative or positive. Do you respond to them quickly and effectively? Then that’s a strength. 

On the other hand, if you become combative, or ignore it completely, make 2018 the year that you address this weakness. Next, look beyond customer comments and complaints to all areas of your business.

Discover all your business’ strengths, weaknesses, opportunities, and threats, with our S.W.O.T analysis worksheet! Use the information to build a plan to improve your overall business operations.

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