SWOT Analysis


A Crystal Ball for your Business

Do You Wish You Had a Crystal Ball?

You’re not alone; most business owners dream of a way to predict the future.  While we can’t give you a crystal ball, our S.W.O.T matrix worksheet will prepare you for whatever comes your way.
The S.W.O.T matrix is a snapshot in time, but your market continues to change, so be sure to update your S.W.O.T every six months.

With our Simple Step-by-Step Worksheet, you will:


  • Objectively identify your competitive advantages and disadvantages.
  • Evaluate market conditions most likely to impact your business both positively and negatively.
  • Create action plans which match your strengths with market opportunities.
  • Evaluate strategies to minimize the impact of weaknesses in the face of changing market conditions.