More than a Few Words
A marketing conversation for business owners.Carlos Scarpero
Episode # 276 - Marketing Automation
Websites and marketing tools are smarter than ever. Today you can track prospective customers from your email to your website and back again.
When you know where these prospective customers are going, Carlos Scarpero says you can begin to share content in a regular pattern on relevant topics to strengthen the connection.
In this episode of More Than a Few Words, Lorraine and Carlos discuss:
- The importance of Marketing Automation
- The difference between Email Blasts and Marketing Automation
- The best Marketing Automation practices
You can learn more about him, and connect with him on LinkedIn here.
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