More than a Few Words

A marketing conversation for business owners.

Carlos Scarpero

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Episode # 276 - Marketing Automation

Websites and marketing tools are smarter than ever. Today you can track prospective customers from your email to your website and back again.

When you know where these prospective customers are going, Carlos Scarpero says you can begin to share content in a regular pattern on relevant topics to strengthen the connection.

In this episode of More Than a Few Words, Lorraine and Carlos discuss:

  • The importance of Marketing Automation
  • The difference between Email Blasts and Marketing Automation
  • The best Marketing Automation practices

You can learn more about him, and connect with him on LinkedIn here.

Interested in learning more about an automated email marketing campaign? Download our whitepaper on shortening the sales cycle, and customizing your email automation so it’s best suited for your company and potential clients.

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