More than a Few WordsA marketing conversation for business owners.
Episode # 282 - Multi Channel Response
Your customers are looking for information when they are at their desks, from mobile devices when they are on the go and even in real life. Do you have tools to reach them wherever they are?
Corey Trojanowski, of Delivra shared his thoughts on how and why we need to look beyond just a simple email or direct mail strategy. Your response campaigns need to be designed to deliver a variety of messages in a structured sequence designed to move prospective customers through your sales funnel.
Email is an important element of your multi-channel response program. Discover how to put shorten your sales cycle with our guide to assembling an effective auto-response campaign.