Email Terms and Metrics

What’s included:

Email Marketing Glossary
What you Measure Matters

Bonus:

Blog Post: Don’t Get Comfortable  – Read Now

Video: Measure Your Marketing

Email Terms and Metrics

What’s included:

Email Marketing Glossary
What you Measure Matters

Bonus:

Blog Post: Don’t Get Comfortable  – Read Now

What’s in this kit

White paper:

Email Marketing Glossary –  Remember when it was simple. You had someone’s email address and you sent them an email? Today email marketing is sophisticated marketing strategy offering an affordable and measurable resource to small business owners.

Email Metrics – You have worked hard to build your mailing list, create an interesting email campaign and as you hit the “send” button you exhale deeply with a sign of relief. “That’s done,” you think, but it isn’t.

Video:

Measure Your Marketing – 60% of small business professionals report they aren’t tracking the return on their marketing efforts. That’s like getting in your car and ignoring all the gauges on your dashboard. You might get to your destination, but you might run out of gas before you ever arrive.

From the Blog:

Don’t Get Comfortable – As we celebrated the one year anniversary of our Monday Morning Resource we decided to do a simple poll, with just one question. We asked, “Which resource do you get the most value from? ” We presented a list which included blog posts, videos, podcasts, white papers, and worksheets, and asked our readers to select only one item. I assumed the workbooks would be the top choice.  I was wrong. 

See you next week.

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