branding basics
Inside:
Build Your Brand Kit
Finding Your Ideal Customer
Positioning Statement
what’s in this kit:
Build Your Brand Kit – Business assets are tangible, like computers, furniture or company cars. They’re owned by the company and have value.
Your brand is also an asset, and unlike company cars and computers, the value increases over time as your company grows.
Finding Your Ideal Customer – When you try to be all things to all people, you wind up delivering a product that doesn’t please anyone. Use this guide to determine what your best customers have in common.
Positioning Statement – Positioning is about creating an impression of your company in the mind of the consumer. This statement forms the foundation of the messages you will use in your marketing programs. What makes you unique?
bonus resources:
podcast
#289 - Branding Yourself
podcast
#310 - Time for a Rebrand
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