When you’re busy (which, let’s face it, is always), it’s so easy to let a week slide by without writing any new content for your blog or responding to content sent over by your marketing company.

It’s understandable, but in order to have great content marketing, you’ve got to be consistent. In this week’s marketing podcast (an oldy but goody from our archives), we discuss how to keep up with content marketing even when life’s crazy.

Highlights

  • Marketing works when you work at it consistently
  • Carve out time for two or three things each week
  • Commit to one thing
  • It takes more time than you will think to see a payoff, often several months, so stick with it

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