Time to write the blogs.
Even if you love writing, it’s amazingly easy for the writing to start feeling like a chore. You know that you need to write, but it’s so hard to get inspired. Maybe you’re writing about the same topic for the billionth time, trying to plumb it for unseen depths and make it seem new again, but it’s just not working. Trust me, been there, done that, got the t-shirt. It’s only human to fall into a rut from time to time.
But if your writing’s stuck in a rut, you aren’t accomplishing your goals. If you’re bored while writing, your audience is going to be bored while reading it. So don’t just get out of that rut: blow it up with dynamite. Get inspired again. Her’s what I do to shake things up and bring life and vitality back to writing:
- Interview a coworker. If you’re only writing from your perspective, things are going to get boring. Your coworker works toward the same goal as you do, but often from a completely different angle. By getting their spin on things, you’ll not only give a new voice to the blog, you’ll also gain a greater appreciation for what your colleague brings to the table.
- Interview a client. Chances are, you write about how you think you add value to your clients. What do they actually have to say? This doesn’t have to be self-serving; you don’t necessarily have to solicit testimonials. But ask them what it’s like to work with a company like yours. What changes has it brought to their business? What tips would they offer to people working with companies like yours? You might be surprised by their answers.
- Start at the beginning. When you’ve written a blog for any period of time, there’s a temptation to go into detailed minutiae about your business, delving into every teeny quirk of your industry. But remember, most visitors to your website have never been there before. Most of your clients don’t have the same level of knowledge you do, and need reinforcement of basic concepts. Don’t be afraid to go back to entry-level information time and again.
- Go into detail. Yep, going to contradict myself within a bullet point. Big and broad can play well sometimes, but there’s also interest in finicky little oddities of your business. Dive in and explain one topic in glorious depth. Show your true passion and expertise.
- Take a break. When all else fails, you’re better off taking a week off than continuing to churn out sleepwalker content. Take a mini-vacation from your own blog. Just as you return from a real vacation refreshed and ready to go, the same might prove true of your blog. Just make sure you do come back!
Feeding an active blog can be difficult. Keep the passion and the spark alive with a little adjustment to your perspective.