One of the reasons I am so excited about team teaching with Howard is that I have always felt good marketing is all about the numbers. While the creative execution is emotionally based, the decisions of how much, when and where should be financially based. In this lively session we look at how to set a marketing budget based on the Lifetime Value of a Customer and your existing referral base.
When we were putting together the program last winter, he and I recorded a brief podcast which you can listen to here :Click here to listen to the interview.
And if you would like to experience it in person, sign up on the form below. The program is from 7:30 – 9:00 at the offices of Sommerset CPA’s. There is no cost to attend, but we would love to know you are coming so we have enough coffee!
When you register you will also be given an opportunity to download our LifeTime Value of a Customer worksheet.