Good marketing begins with a budget based on the numbers which drive your business.  As 2010 kicks off, this is the ideal time to build a marketing budget for your business.   To help our clients and friends start this process, Howard Cox of Somerset CPA and I will team up once again to teach Marketing by the Number

In this workshop we will show you how to build an ROI based budget.   Howard will show you how to calculate the Lifetime Value of a Customer and how to use this a a starting point for your marketing budget.  Then I will explain the  relationship between leads and closing rates, referral percent and advertising targets to determine where you should be spending your money!

There is no fee to attend the program, but RSVP’s are required.   The class will be held at the offices of Somerset CPA, 3925 River Crossing Parkway, Indianapolis, IN 46240 on January 26, 2010 from  8:30 – 10:00. Note the time change: 8:00 – 9:30!

To reserve your seat,  fill out the form below.