While social media is all the rage, and everyone wants to follow me on Twitter, friend me on Facebook, and link up on Linkedin, I still believe there is a place for email in your marketing mix.
Email is an important part of your overall internet marketing campaign and as a small business owner, it is a simple and affordable way to stay in touch. Over the last few months I have written several posts abut ways to improve your email. If you have missed any of them be sure to check out:
- Still a Place for Email – This is a compliation of some of my favorite tips on ways to make your email more productive.
- Don’t Torture Your Prospects – Email is wonderful, easy and cheap, but it can also be annoying if you overuse it.
- Marketing Drip Campaigns – Small focused campaigns are a great way to stay in touch with your clients.
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