The rules of the web design are changing. Key words and meta tags are no longer enough to drive traffic to the website for your small business. The search engines are getting smarter and they are looking for real, relevant and timely content.
Constant updates to your website can be difficult, expensive, and impractical, but incorporating a blog as part of your site will accomplish the same thing.
As an Indianapolis web design firm, we help our clients develop a strategy to drive traffic and convert visitors to prospects using social media, blogging and smart web design.
I found this article on a British website with ten basic rules if you are going to build your own blogging strategy. http://www.the-escape.co.uk/reference/blogging-tips/