More than a Few WordsA marketing conversation for business owners.
More than a Few Words (MTFW) is marketing podcast for business owners. Some weeks the team here at the ‘Peg chats about what we are working on or emerging marketing trends. Other weeks we invite marketing pros from around the country to join us and share what they are working on.
Listen to the most recent episodes and read the companion blog posts here, or download MTFW wherever you get your podcasts.
As a sales professional, you know a prospect who is referred to you is always more likely to become a customer than someone found you in a Google search. Why? because the referral has been "introduced" to you by someone they trust. They are already...read more
Social media opens up a wealth of possibilities for small not for profit associations and community groups. With access to a computer and some time they can spread their messages to a large community of friends, supporters and donors. We have had a number of...read more
When you're busy (which, let's face it, is always), it's so easy to let a week slide by without writing any new content for your blog or responding to content sent over by your marketing company. It's understandable, but in order to have great content marketing,...read more
In a sea of companies which offer similar services, if you want to win the sale, your answer needs to be confident and compelling. One of the best ways to prepare to answer that questions is to create a brand position statement which clearly defines how you...read more
From our archive: About 18 months ago, Allison and I debated whether Facebook was on the way out. We agreed that even though people were spending less time on Facebook it still had a place in the marketing mix of many small businesses. We talked about the shifting...read more
Sales begin with pain. Customers come to you when they are not happy about something. It is your job to figure out what is causing pain and show them how your product can make the pain go away. This short program is from our archive and features Lorraine's former...read more